Digital Marketing Devotee, Strategic Consultant, Aspiring Art Thief. Marketer @HarvardEXT and freelance biz journalist @Skyword. Views are my own.
Boston, MA
Joined March 2009
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Good market research can make you feel like you've gone to a party with your closest friends, only to find out they all live entirely different lives than you thought. Here are three ways to make research work for your content marketing: skyword.com/contentstandard/…
This article was fantastic and @lanerellis is a gem. Feeling lucky to be included!
What's new in content marketing analytics? I take a look in my latest piece for @TopRank Marketing, with insight and tactics from über-smarties including @TamaraMcCleary @danielnewmanUV @jayacunzo @LeeOdden @TheyWereFlying & some guy named Einstein. Cheers, Twitter friends! 🙂🚀
Kyle Harper retweeted
#ThursdayThoughts: #contentmarketing doesn't stop at the end of the funnel. @TheyWereFlying shares three techniques for creating content after #leadgeneration that will drive #ROI and nurture your audience bit.ly/2CoZYyf
Kyle Harper retweeted
Just because it's the #digitalage doesn't mean your #physicalmarketing strategy should stay stuck in the '90s. See examples from @TheyWereFlying on how #directmarketing can engage your customers in the real world. bit.ly/2M8HbuA
Kyle Harper retweeted
As advertising gets more expensive with poor #ROI, #contentmarketing becomes an ever more appealing alternative buff.ly/2N3jJwv via @TheyWereFlying
Just in time for #TheExpanse finale tonight, I took a look at the brilliant, user-driven social media strategy that helped save the show. skyword.com/contentstandard/…
Coming off of a random flu turned pneumonia in the middle of June, this piece was a pretty timely one for me. xitter.gq/kasantiagoo/status/100…
"It is possible to address the specific needs and concerns of healthcare audiences without reducing them to their worst ailments." More on empathy-first content strategies that put patients first: buff.ly/2t84XfC via @TheyWereFlying
"I've never seen a company org chart that includes customers." @BrennerMichael flipping the way we think about marketing ROI at #Forward18
Insight from @IBMSecurity session re #ContentStrategy: "Start with the problem, not the product."
Readers relate to struggle, not what you're selling.
#Forward18
And we get to follow it up with #Forward18, what could be better?? xitter.gq/AngelaTague/status/100…
What a fabulous day of reconnecting and building new friendships at the Skyword Contributor Advisory Panel (CAP) meetings!
Thank you for the memories, @theywereflying, @erinollila @skyword @WestinCopleyPl
#skywordlife #forward18 #contentmarketing #marketing #boston
Great to see you @reinventingerin! Following up on our lunch conversation: i.redd.it/dmebifn18q311.png
Basically me and @MattHintsa getting #GDPRready these past few months. xitter.gq/wbm312/status/10000406…
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Join me and some of the #SEO wizards at @Skyword for a webinar about the latest best practices in the search space. Today at 1pm! info.skyword.com/SEO-Best-Pr…
Kyle Harper retweeted
#SEO strategies are always evolving. Join Skyword for a webinar on Monday, May 21 at 1pm ET to learn best practices including how to best optimize keywords ow.ly/rP0130k328T
As of this morning, it looks like @SYFY has at least pulled the out-of-date meta description. Small steps in the right direction are still appreciated steps! #KeepTheRociFlying #SaveTheExpanse
