Waffles about sports & marketing 🧇
Sydney, New South Wales
Joined January 2012
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- Following128
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Ditches $10M/year deal with @Nike. Signs $300M/10year deal with @UniqloUSA. Invest in & becomes ambassador of @on_running for 3% equity, the business is now worth $10B. #GOAT
Only 6 athletes have made $1B while still active. Can you guess the rest?
While Wyoming is the least populous state in the country, it is catching the attention of sportsbook operators, largely thanks to its decision to allow the use of blockchain tech for sports betting transactions 🧑🏻💻⛓🏈
forbes.com/sites/zackjones/2…
#sportstech #Blockchain #bitcoin
Keep an eye on @Twitch as a key platform in sports marketing channel mix. “non-gaming content has quadrupled over the last three years”campaignlive.com/article/bra…
#nba #doordash #twitch #sportstech
Toyota’s b-balling robot, CUE, slides out on court at the #Tokyo2020 #Olympics. We just need 9 more and it’s game on!
Virtual replacement perimeter technology… one game, unlimited variations of targeted digital perimeter content. Learn more by visiting the team at @ADI_LED #sportstech #sportsmarketing ⚽️
The swoosh and their principals may have seen amendments over the years, but @Nike’s 10 values still come through in today’s #sportsmarketing.
“Break the rules: fight the law” - Rob Strasser, Head of Marketing, 1977
"My motto before coming into this league. Just live off my marketing money... I’ll be taking my marketing money in #Bitcoin." @saquon is praying for #stonks in a bear market 🤞 #sportstech
Lovin' these fresh #sneakers from @nikesb. Why? The detail in material technology. "The goal behind the shoe really was to add elements of the car... that's sort of the joy... the DNA behind it" - @magnus_walker #sportstech #SBDunk
@NHL team @SanJoseSharks will start accepting cryptocurrencies #BTC #ETH and #DOGE next season. “It reduces fraud… and fraudulent tickets and merchandise is a big issue in sports” says Sharks president @jbecher #sportstech 🏒
Driver Performance, the latest @F1 insight powered by Amazon Web Services debuts in France tonight! Parameters will highlight three key areas of driver performance that have a major effect on the ultimate goal - lap time: Acceleration, Braking, Corners. #sportstech #F1
While we’ve all been #WorkingFromHome, I’ve also been #RidingFromHome with @GoZwift. Now I get the best of both worlds, ride with friends in the UK, 10 minutes later be at #BondiBeach 🚴🏻🏖
Is this the @onepeloton of #boxing?
With $20M of funding from Nimble Ventures, the Boston based home workout, @liteboxer, now has the resources for Christmas 21 marketing and new product development 🎅🏻🥊 #sportstech #sportstechnology
Incredible book on the story of @Nike’s growth from idea to the $30 billion company is is today. I’m sure this will become a movie at some point but highly recommend getting stuck into this first #shoedog #nike #business #recomendedread
@piotrj loves to snapchat, we'll make some puppy faces tonight! @EngageSB @Telkomsel #EngageBali – at Kuta, Indonesia
