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Joined November 2020
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Half the industry is telling you to liquidate your ad spend with a $17 offer.
The other half says that’s how you fill your calendar with broke people.
So I brought them on my podcast to fight it out.
@joshdgavin has built over a thousand low-ticket offers.
Spencer, my CMO and partner at SalesKick, has scaled a half dozen call funnels to eight figures.
We went seven rounds:
What gets you to your first $100K a month?
What gets you to a million?
Which one actually gives you better leads?
Which has better margins?
What to do if you already have a big audience…
Which one saturates first…
Which one makes you look more like a grifter?
Nobody held back on this one.
Check out the Full Episode 👇
00:00 Low Ticket vs. High Ticket Debate
01:48 What gets you to your first $100K a month?
17:25 What gets you to a million a month?
36:17 Which one actually gives you better leads?
42:06 Which has better margins?
44:40 Which one saturates first?
47:36 What to do if you already have a big audience
59:46 Which one makes you look more like a grifter?
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the idea that money cannot buy happiness is made under the presumption that people want to use said money to buy shallow/materialistic things
or made under the presumption that everyone's happiness is tied towards the consumption of shallow or materialistic things
which in and of itself is a very shallow way of thinking
whereas in reality if your happiness is tied towards genuine concrete long term progression: career, work, gym etc, then money is integral to making that happen
in work: you need to spend on ads to get people to hear about you business. this requires money.
in gym: not only do you have to invest in a membership, but you also have to do the other 50% of the battle - eating clean, eating enough. this requires money
and it goes on
money can buy happiness in every case
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Turns out @joshdgavin was right the whole time…
He recently made a video explaining that the marketing in the info space is significantly worse than the marketing in the ecom space
He made this argument that:
Info = sales first organisations
Ecom = marketing first organisations
Some flamed him for it, but look at what Iman Gadzhi’s Monetise recently put out..
An advertorial style ad - a staple in ecom, but rarely ever seen w/ info
There’s a shift happening in the space
And there’s a new requirement to be able to learn from outside your industry and apply its principles
Use voice notes wherever possible with your leads
Avoid voice notes wherever possible with your team
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tim oyewole retweeted
we got 61.29% show rate on COLD WEBINARS
made a full breakdown of everything we’ve done
repost + comment the word “sop” and I’ll send it to you for free
Idk whos gonna tell you this but im going to tell you the truth about the online space and social media so that you know what to look out for and how to navigate it
The way that people thrive on social media is by picking one mantra that they subscribe to, one niche, one way of doing things, and living by it to the bone. They will go to the sword for their opinions, because these viewpoints and methods make up their edge, or what we call in marketing, their unique mechanism
You need a unique mechanism to stand out, but there’s one problem
If everyone has a unique mechanism which they believe is right, who is actually telling the truth?
I’ve been through it myself, I’ve seen how confusing it can be to watch one video, agree with what it has to say, scroll, and then see a video saying that the first video was lying to you
You don’t know who to trust, you don’t know who to believe, and you don’t know, fundamentally, what to do to get to the next level
And so my advice would be to put your head down, pick a lane and stick to it. Run your own race. Learn how to use calculated exposure so you don’t overthink yourself into stagnation
Stick at it for long enough and when you look up, you’ll see that you’ve carved out something for yourself that you never thought possible
spent 3 hours condensing my webinar show rate protocol into a Nano-SOP that you can watch in 3 mins
steal and enjoy that webinar $$$
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This will change transparency in this space
There will be a new universally recognised dashboard screenshot that isn’t just the big revenue number
Example in an ad I saw today:
A 2002 Nobel Prize winner explained why you can’t close your clients on autopilot without hustle selling
In 1979, Daniel Kahneman first introduced the idea of prospect theory to explain the behavioural concept of “loss aversion”
I broke down exactly how you can use this model as a coach to exploit your prospect’s behavioural profile as close more deals:
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tim oyewole retweeted
JUST IN: 9-year-old boy reportedly spends $118,000 on YouTube ads promoting his Minecraft videos using his dad’s company credit card.