im the lowticket lightskin
Joined January 2025
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14: made my first $ online selling a beat on Soundcloud
14-16: failed at drop shipping and switched to SMMA
16-18: started writing copy for million dollar brands in the info space and launched my own info brands
18-21: spent all my time focused on ascension with lowticket offers. Didi 800+ hours of consulting with the biggest names in the space.
21: got married to my best friend of 8+ years
21-22: I switched to publishing / owning my own brands with experts as the face
23: focused on dominating one niche in the health market, consulting info brands / software companies on the secrets of ascension
I'm not perfect.
Still a student of the game.
But here to stay.
It's a shame you aren't swiping @IAmAlenSultanic's old headlines on the Wayback Machine
"lowticket doesn't work for B2B"
wrong lol
Josh Gavin sells a $5k back pain offer off a low ticket front end. He’s done it with marriage, music, pet training and B2B too…
@joshdgavin thinks anyone who says low ticket doesn’t work for B2B is selling the wrong thing. Business owners don’t want another course. They want something they can plug in.
I pushed back on how many creatives these funnels eat.
We ran a $2k auto webinar to $20M a year, so I’ve seen it firsthand.
Hear how he answered in this clip 👇
RT @IAmAlenSultanic: The age ol' debate...low-ticket vs high-ticket...
...Well, let's settle the debate once and for all.
Book-a-call to…
This quoted post is unavailable.
Joshua Gavin retweeted
Book-a-call funnels work in certain cases.
The thing is... most guys leave out the convenient fact that the majority of the "7-figure" ones you see being bragged about out there are in the biz-op or make-money space (and in some rare cases, backed by a follower count), but rarely seen on cold traffic...
...You'll never see them exposing the numbers.
...The math doesn't math out.
And the moment you have to go from trading "money for money" to "money for this thing that has an emotional ROI," the whole thing goes to shit and the sales reps begin to bitch...
..."The leads aren't qualified."
When the only thing that's not qualified is their shitty skills of not being able to sell.
How do I know?
Because I have my hands on a ton of offers using just about every model you can imagine, from low-ticket to book-a-call to webinars.
Here's a screenshot of a message I got from someone in Fast Forward yesterday who runs nothing but a phone team for various offers, $1M/month cash collected...
...I know the models, I know the markets, I know the offers, I know the bullshit, and I know the math.
Book-a-call models DO work.
I've built a ton of them in NHB Pro and Fast Forward.
But again, only in certain cases, and the devil's in the details.
Biz-op or make-money space?
Yes, they can work very well, if you can stomach the cash conversion cycle.
Everything else?
Tough sell unless certain conditions are met.
Great job, Josh. Proud of you and love seeing you become better and better at the game!
Half the industry is telling you to liquidate your ad spend with a $17 offer.
The other half says that’s how you fill your calendar with broke people.
So I brought them on my podcast to fight it out.
@joshdgavin has built over a thousand low-ticket offers.
Spencer, my CMO and partner at SalesKick, has scaled a half dozen call funnels to eight figures.
We went seven rounds:
What gets you to your first $100K a month?
What gets you to a million?
Which one actually gives you better leads?
Which has better margins?
What to do if you already have a big audience…
Which one saturates first…
Which one makes you look more like a grifter?
Nobody held back on this one.
Check out the Full Episode 👇
00:00 Low Ticket vs. High Ticket Debate
01:48 What gets you to your first $100K a month?
17:25 What gets you to a million a month?
36:17 Which one actually gives you better leads?
42:06 Which has better margins?
44:40 Which one saturates first?
47:36 What to do if you already have a big audience
59:46 Which one makes you look more like a grifter?
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You can't win an argument saying call funnels are better than a model that liquidates ALL your ad spend day 1
It would be delusional to actively choose a model over liquidation on the front end.
There's a reason why all the biggest info offers that have been running longer than 5 years have a liquidation mechanism in their funnel.
There's a lesson in that.
Glad I was finally able to settle this debate once and for all.
Half the industry is telling you to liquidate your ad spend with a $17 offer.
The other half says that’s how you fill your calendar with broke people.
So I brought them on my podcast to fight it out.
@joshdgavin has built over a thousand low-ticket offers.
Spencer, my CMO and partner at SalesKick, has scaled a half dozen call funnels to eight figures.
We went seven rounds:
What gets you to your first $100K a month?
What gets you to a million?
Which one actually gives you better leads?
Which has better margins?
What to do if you already have a big audience…
Which one saturates first…
Which one makes you look more like a grifter?
Nobody held back on this one.
Check out the Full Episode 👇
00:00 Low Ticket vs. High Ticket Debate
01:48 What gets you to your first $100K a month?
17:25 What gets you to a million a month?
36:17 Which one actually gives you better leads?
42:06 Which has better margins?
44:40 Which one saturates first?
47:36 What to do if you already have a big audience
59:46 Which one makes you look more like a grifter?
Lowticket webinar funnels are unmatched
Bottom is the live webinar
Top is the encore
My show rate moggs cold webinars
PLUS I liquidated 90% of my spend BEFORE they ever saw the webinar
Which is MOGGING the little VIP upsell most people are running.
If you want a BETTER setup
Flip it
Lowticket first.
Then webinar.
Then you go go direct to cart and profit or book calls
Save this for later when youre ready to level up.
The pendulum is swinging
When you have hundreds of thousands of direct response marketers showing the same concepts, they fatigue so fast.
This is why I love being a part of ecom communities where people are forced to be creative in how they hide the sales process.
Whenever you're creating ads, you have to remember that your frequency score is just showing people's frequency with your ad account, not all your competitors.
The truth is, the frequency score would be a lot higher if it included all the places your ideal avatar is seeing the same ads.
appreciate the flowers @CardinalMason
and I agree that how I was taught to do lowticket back in the day DOES NOT work in today's world
I actually debated this on a podcast coming out on @realcolegordon's podcast which is dropping soon.
BUT it's impossible to deny the BIGGEST info brands since the beginning of time, as well as the one that are MOGGING anything we've done...all run a form of low to highticket liquidation.
Whenever people argue against this model that never talk about the benefits of the financial model.
They leave that part out because the math with the liquidation models ALWAYS wins.
So sure if someone doesn't care about a safer financial model that will scale past 1/mil+ for multiple years...not just one quarter
Then don't run this model.
Much love towards you and your brother Griffin - he's an OG homie of mine in this game
the survival market is bouta be RIPPING after this election.
whenever the democrats win the far right survival offers start PRINTING
I already know DR copywriters woke up this morning happy about the results lol
Real ones are catching on.
Others are ignoring me and blindly following their info guru, who is decades behind in this game.
Turns out @joshdgavin was right the whole time…
He recently made a video explaining that the marketing in the info space is significantly worse than the marketing in the ecom space
He made this argument that:
Info = sales first organisations
Ecom = marketing first organisations
Some flamed him for it, but look at what Iman Gadzhi’s Monetise recently put out..
An advertorial style ad - a staple in ecom, but rarely ever seen w/ info
There’s a shift happening in the space
And there’s a new requirement to be able to learn from outside your industry and apply its principles
Jason Fladlien is such a legend ❤️
Bro just called out of nowhere to make sure I'm doing ok.
Very few OGs in the game care this much.
Setting a great example.
