Consumer Insight & Futures Consultancy. Home of The Optimism Index. Find out how you can subscribe: https://xitter.gq/t.co/Po8vKOS0IJ
Based in London
Joined May 2010
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Trajectory retweeted
Interesting to hear from @PFTrajectory about consumer optimism levels.
🏙️ London is more optimistic than the rest of the country.
🙋♂️ Men are more optimistic than women.
🤩 Gen Z are the most optimistic of all age groups.
#UKHSummerConference
Trajectory retweeted
Clearly, what the world needs right now is another blog.
Here's our new one - Slow Futures. slowfutures.substack.com/
Slow Futures is about what isn't changing, or changing slowly.
Trajectory retweeted
'The #OptimismIndex and why 'Myths of Decline' are often wrong...'
#TheNewAbnormal podcast features Tom Johnson, MD at insights/futures consultancy @TrajectoryTweet who help clients understand how they can benefit from a changing world.
#GlobalForesight apple.co/3faOfCG
Trajectory retweeted
nfpResearch and @TrajectoryTweet
invite you to join us on Thursday 27 October for an afternoon webinar - learn how brand awareness has changed in today's volatile landscape, and how to use your media spend to stay ahead of the curve!
Sign up here 👉 bit.ly/3rNySI1
Trajectory retweeted
Bit of a sobering start to the day: optimism in UK is at lowest level since @TrajectoryTweet started tracking it (2018). Spending expectations have worsened & are lower than during 1st Covid lockdown. But measures of resilience & life satisfaction have stayed the same - for now
Trajectory retweeted
People are less and less able to imagine a future that is better than the present.
Thread 1/7
ALT Source: Trajectory Optimism Index, Jan-Mar 2022
Trajectory retweeted
Another fascinating session from @TrajectoryTweet and the erudite @TJP_Johnson – this time The State of Trust. Give them a follow for all your #futuretrends needs. Top team
Trajectory retweeted
⚠️ BRAND NEW RESEARCH ⚠️
What do teens think of #hospitality and #technology? Together with specialist research firm @TrajectoryTweet, we found out.
Discover what the next generation of hospitality guests expect
hubs.ly/Q012b5Kr0
#FutureGuests #Hospitalityindustry
Trajectory retweeted
Autumn is here, but Winter is coming.
New bit from me on the changing of the seasons and the consumer mood.
tom-johnson.medium.com/winte…
Trajectory retweeted
Tom Johnson MD of Trajectory explains how economic concerns have now overtaken Covid #abtaconvention @gailkennyrec @GKRGail
Trajectory retweeted
Trends expert Tom Johnson, Managing Director @TrajectoryTweet
discusses how the pandemic is creating new norms, consumer attitudes and rules. #ABTAconvention
Trajectory retweeted
Very excited to be representing @TrajectoryTweet and speaking about the Post Pandemic Society at today's #AbtaConvention
Trajectory retweeted
Your customers might be green, but what shade of green?
New article from me, on why it's essential to get more granular when once-divisive issues become widely held opinions.
tom-johnson.medium.com/ethic…
Trajectory retweeted
Throughout the pandemic, leaders have had to balance short-term urgent needs with long-term planning. Trends expert Tom Johnson, Managing Director of Trajectory, will discuss how these shifts are creating new norms, consumer attitudes and rules. #ABTAConvention @ABTAMembers
Trajectory retweeted
Tonight’s bulletin is out, containing the latest visitor sentiment research (slides & recording) conducted by @decision_house last week & published in today’s webinar. Plus our draft visitor attraction reopening guidance, for consultation; & new research by @TrajectoryTweet
Trajectory retweeted
People are getting more relaxed about visiting public spaces, but it isn't happening quickly.
New bit from me on this, and what it might mean for consumer sentiment over the next 6 months 👇
tom-johnson.medium.com/why-a…
Trajectory retweeted
New bit from me on how people and businesses are driving the rise of the collectivist brand - and whether it will survive a change in the economic weather.
tom-johnson.medium.com/tesco…
Trajectory retweeted
Wrote a bit about the Super League, legacy fans and why football fandom is going to stay virtual.
Contains *very subtle* shade about Man United fans and their proximity to Manchester.
tom-johnson.medium.com/after…
Trajectory retweeted
In which I channel Ronald Reagan and Leslie Knope not by asking: 'do you feel better off?', but 'do you feel safe in a beer garden?'
April's edition of the Optimism Index reveals that consumers are refusing to get carried away by the re-opening of the economy.
Those in hospitality and retail have a rejuvenated sense of optimism, but it is offset by caginess among other consumers.
trajectorypartnership.com/re…
Trajectory retweeted
Art in the age of non-fungible reproduction 🖼🔗
by Tom Johnson (@TJP_Johnson)
tom-johnson.medium.com/art-i… #fintech #nft
