It’s been a long time since I made Swiss and mushroom burgers. With grilled taters and green onions.

Wife made poached salmon last night. Excellent.

Yesterday. And today should look much similar!

Our main purpose was to engage with retailers and investors to get into more stores and be able to promote to get out the good news about our brand. Cinco salsas give you unique layered flavors, perfect texture, and easy back-heat, all with no added sugar, preservatives, or seed oils. We met people from all sides of the industry: founders, suppliers, retailers, and more. I was interviewed multiple times and even did my first podcast. I connected with founders like me who have great products at various growth stages, and I made new friends. Other brands and friends were ‘Rooting’ for me, just as I was for them. Many founders—even within my category—are truly supportive and encouraging, the way it should be. I expected to at least connect with some retailers that align with my product—a fun salsa brand with clean ingredients and a truly unique flavor profile that customers have been craving. And wow, that definitely happened. But Rooted Expo delivered so much more than that. The reactions we received confirmed that we have something special that needs to reach a wider audience. Look for Cinco salsas to be bigger in 2027. Thanks to every one of you who supports our brand! Vato Blanco

IFKYK. Had to pick these up while at Market Street. Yum.

Last day of the expo today. Three grocery stores this weekend!

Excellent day at Rooted Expo. Made some amazing connections.

Off to my trade show soon. Gwen showing strong side-eye of disapproval.

Bachelor dinner is a double bacon cheeseburger with cinco salsa and the requisite jalapeño. Grilled Yukons for the side.

Smoked pork loin leftovers bowl. Winning.

Taco Wednesday with pork loin smoked with Cinco salsa, rice and beans.

So many acorns this year! Bought this thing that gathers nuts, so I thought it would work on acorns in our yard. It does pretty well. Just unscrew the lid and dump.

No markets for the next few weeks. A three-day trade show and seven store salsa demos. Followed by BBQ Fest in Lockhart, Tx early November. Yeehaw!

Here we go!