ALT Customer Experience Gets The AI Treatment As Middle Eastern companies become ever more effective and efficient, the potential for further growth and enhancement is particularly attractive in the fast-evolving domain of customer experience. Here the alignment between customer needs and expectations and a business’ own way of managing the operation and producing positive results becomes more congruent to the ultimate benefit of both parties. For most companies, this will mean multiple changes including adjustments to current accounting practices, the gradual dissolution of barriers between different departments, and the utilization of new technology. The latter area is of particular interest in the region at present and whilst the contact centre/customer experience field has been undergoing rapid technological evolution on a continuous basis, it has experienced an enormous boost of late with the introduction of AI-based methodologies.