Winning Jobs Narrative (@WinningJobsNarr) header
Winning Jobs Narrative (@WinningJobsNarr) profile picture

Learn more at https://xitter.gq/t.co/XpEJ2xdUeB. WJN does not endorse any candidate; posts are meant to educate organizations

USA
Joined January 2022
Photo by Winning Jobs Narrative (@WinningJobsNarr)Photo by Winning Jobs Narrative (@WinningJobsNarr)Photo by Winning Jobs Narrative (@WinningJobsNarr)Photo by Winning Jobs Narrative (@WinningJobsNarr)Photo by Winning Jobs Narrative (@WinningJobsNarr)
The Winning Jobs Narrative is a working people-centered narrative architecture for talking about jobs, work, and the economy that resonates across race, geography & issues. WJN does not endorse candidates; posts are meant to educate on policy issues. winningjobsnarrative.org
A compelling narrative from @jonfavs: This WJN test has 8 extremely effective economic messages, from prices to jobs to taxes. winningjobsnarrative.org/wp-…
Here's a cut: "Over the last four years, America has bounced back faster and stronger than any other country from the global economic shock that sent prices soaring during the pandemic. Inflation is down, wages are up, unemployment is at record lows, and health care coverage is at record highs. But too many Americans are still struggling to afford things like housing, health care, child care, and college – costs that were far too high even before the pandemic hit. And the choice in this election is between a president who’s been fighting to lower costs and raise incomes, and one who spent four years passing a tax cut for the rich and trying to take away health care from everyone else." Then you can go into specific examples with this construction: "Now that President Biden and Democrats in Congress have capped the price of insulin at $35 a month for seniors, they want to make it $35 a month for everyone. Donald Trump and MAGA Republicans want to eliminate the cap on insulin and let insurance companies charge whatever they want. Now that President Biden and Democrats in Congress have given tax cuts to working families with kids so that they can afford child care, they want to repeal Donald Trump’s tax cuts for the rich so that they can make those tax cuts for working families permanent. Donald Trump and MAGA Republicans want to make their tax cuts for the rich permanent." And so forth on nearly every cost of living issue
95
Winning Jobs Narrative retweeted
Here's a cut: "Over the last four years, America has bounced back faster and stronger than any other country from the global economic shock that sent prices soaring during the pandemic. Inflation is down, wages are up, unemployment is at record lows, and health care coverage is at record highs. But too many Americans are still struggling to afford things like housing, health care, child care, and college – costs that were far too high even before the pandemic hit. And the choice in this election is between a president who’s been fighting to lower costs and raise incomes, and one who spent four years passing a tax cut for the rich and trying to take away health care from everyone else." Then you can go into specific examples with this construction: "Now that President Biden and Democrats in Congress have capped the price of insulin at $35 a month for seniors, they want to make it $35 a month for everyone. Donald Trump and MAGA Republicans want to eliminate the cap on insulin and let insurance companies charge whatever they want. Now that President Biden and Democrats in Congress have given tax cuts to working families with kids so that they can afford child care, they want to repeal Donald Trump’s tax cuts for the rich so that they can make those tax cuts for working families permanent. Donald Trump and MAGA Republicans want to make their tax cuts for the rich permanent." And so forth on nearly every cost of living issue
Replying to @jonfavs
Jon, as a former speechwriter, would you be willing to draft a mock statement that captures what you're talking about? There is a real frustration among many of us that Biden is punished or not permitted to boast of his achievements because some might be turned off.
121
710
46
3,323
511,408
Winning Jobs Narrative retweeted
Biden, as he showed at #SOTU2024, is building a powerful populist contrast vs Trump w/his economic agenda. But will frustration among voters over inflation blunt Biden's ability to benefit from that case? My take. cnn.com/2024/03/12/politics/…
6
8
3
39
55,962
Winning Jobs Narrative retweeted
It was wonderful to come back to La Vecindad to celebrate with @SomosVotantes and our Latino community! I’ll never forget where I came from. This win is for all of us.
44
133
7
691
Winning Jobs Narrative retweeted
At @HouseMajPAC, 48% of our TV ads mentioned economic issues, 42% mentioned abortion, 22% mentioned law enforcement/crime, and 19% mentioned Jan 6 or extremism -- with ads tailored specifically to their districts and candidates. It's a winning message!
1
7
Winning Jobs Narrative retweeted
someone fire the politico intern who had just learned how to use the new admo subscription and told them Democrats were only running on abortion
1
2
16
Winning Jobs Narrative retweeted
Case in point, @JoshShapiroPA ran this ad statewide in late October, highlighting his plans to for building safer neighborhoods, investing more in workforce training, cutting red tape for workers, and empowering parents. #PAGov youtube.com/watch?v=nn4tyssd…
3
12
Winning Jobs Narrative retweeted
Great work @Melissa_In_DC and @WinningJobsNarr team. Lots of keys to wins, but Dem messaging focused on working people was huge
1
1
Here is a new analysis with compiled data on TV ads for both parties in the House and Senate. Democrats ran over 1.2 million TV spots about pocketbook issues. Among other key issue spots, Dems ran over 350k on abortion and 185k on public safety. winningjobsnarrative.org/wp-…
Coda on this per @dccc @kadefilippi who crunched numbers on what Dems actually talked about in their campaigns: "Dem candidates ran 563 ads. Of those 19% mention crime/law enforcement, 26% mention abortion, 57% mention economic issues, & 86 15% mention Jan 6th or extremism. "
Pre-Election Myth Debunked! Our new analysis of House and Senate TV ads shows Democrats aired more content about pocketbook issues than the GOP. In November, there were 7 Democratic ads about Social Security for every 1 by the GOP. winningjobsnarrative.org/wp-…
4
4
11
Winning Jobs Narrative retweeted
My op-ed lays out the closing economic argument Dems must make, particularly to men of color. We must center working families and emphasize the need to translate hard work into economic success. thehill.com/opinion/campaign…
Here is our most effective closing economic argument based on over 110,000 interviews. #Election2022 @bobbyprogress @Melissa_IN_DC @t_woodbury1 Read our full memo here: winningjobsnarrative.org/wp-…
5
9
Here is our most effective closing economic argument based on over 110,000 interviews. #Election2022 @bobbyprogress @Melissa_IN_DC @t_woodbury1 Read our full memo here: winningjobsnarrative.org/wp-…
8
4
15
The economic message is the winning message. Election Day is just around the corner, and we're excited to see ads that center their message on tools, opportunities, and the economy. #Election2022 #economy youtu.be/LT-5_2WAutg
1
1
Winning Jobs Narrative retweeted
Economics is storytelling — the story of who gets what and why. For the latest episode of @PitchforkEcon, expert messengers @bobbyprogress and @Melissa_In_DC explain how telling relatable economic stories to voters is essential for success on Election Day. bit.ly/WinningJobsNarrative
3
5
“Voters are searching for answers and if they hear one it will, in my mind, definitely sway the vote.” @Melissa_In_DC #elections2022 #political theguardian.com/us-news/2022…
1
2