Funmi | Lifecycle Marketing & Customer Retention

Finally, the must accurate way to stop your kids from having cough and catarrh

My 3-year-old informed me this week that my name is Mom. I explained that Funmilayo is the name my parents gave me, he wasn’t interested. As far as he’s concerned, I’m named after what I do for him, and that’s final not what my birth certificate carried. He’s not wrong. The strongest brands in the world got there the same way. Nigerians call any instant noodles “Indomie” and any nappy “Pampers”. Nobody says “search the web." We say “Google it”. Your customers do the same thing, they might never remember the name on your logo, but they’ll remember you as the cake lady who never disappoints or the gas man who always picks up, and that name is earned in every message you send after they pay. None of these brands earned that by repeating their name; they earned it by doing the same job, the same way, so often that the name and the job became one thing. The same applies if you sell a service or an AI product. Your users won’t describe you by your feature list. They’ll describe you by the job you do for them: “the tool that writes my proposals," “the app that sorts my invoices," and “the consultant who fixed our onboarding." That name only sticks if they come back after the first try and that’s where most AI products and service businesses lose people because the sign-up or the first sale isn’t the hard part, what happens next is. A user who gets real value in their first week starts to describe you by the job you do. A user who doesn’t, quietly stops logging in, and you never become anything to them. So the question isn’t “do people know our name?” It’s “what job do our customers think we do, and do we do it often enough that they come back?” What do your clients call you? I’d love to hear it in the comments. #momlife #nigerianmums #branding #customerexperience #funnyparenting

There's a big difference between outfits that look good and outfits that actually work for the person wearing them. In Nigeria, breathable fabrics, comfortable outfits and practical designs should be thought of for seasons like this. Think about someone who has to commute, sit in traffic, attend meetings, and run errands and still look presentable in this heat. The outfit should work with their lifestyle and not make an already uncomfortable day worse. Fashion brands need to pay attention to the environment their customers live in. Climate, movement, comfort and everyday needs should influence product design. Looking good shouldn't require suffering through the day.

Nigerians are good people, seh. Nobody gifted her on her husband's coronation because she has no children. The algorithm did its thing and people are showering her with gifts as we speak all over the country and outside the country

Ladies only!!!! Can we start a thread to share our hacks on skincare, haircare or how to do a simple, classic everyday makeup look? What are you using that you absolutely give your word on? I know some of y’all have a girlhood handbook I never received. Pretty please share your routines. I’m taking notes! 📝

Mercy prayers, I don't take lightly! Let mercy speak for me always. What words have you been speaking lately? Do you know your words have the power to stand for or against you? Do you know your words can give room to the enemy but we thank God for his mercies that prevails over judgement