Funmi | Lifecycle Marketing & Customer Retention

😂😂😂i typically take pictures I can refer to before overthinking finishes me

Finally, the must accurate way to stop your kids from having cough and catarrh

My 3-year-old informed me this week that my name is Mom. I explained that Funmilayo is the name my parents gave me, he wasn’t interested. As far as he’s concerned, I’m named after what I do for him, and that’s final not what my birth certificate carried. He’s not wrong. The strongest brands in the world got there the same way. Nigerians call any instant noodles “Indomie” and any nappy “Pampers”. Nobody says “search the web." We say “Google it”. Your customers do the same thing, they might never remember the name on your logo, but they’ll remember you as the cake lady who never disappoints or the gas man who always picks up, and that name is earned in every message you send after they pay. None of these brands earned that by repeating their name; they earned it by doing the same job, the same way, so often that the name and the job became one thing. The same applies if you sell a service or an AI product. Your users won’t describe you by your feature list. They’ll describe you by the job you do for them: “the tool that writes my proposals," “the app that sorts my invoices," and “the consultant who fixed our onboarding." That name only sticks if they come back after the first try and that’s where most AI products and service businesses lose people because the sign-up or the first sale isn’t the hard part, what happens next is. A user who gets real value in their first week starts to describe you by the job you do. A user who doesn’t, quietly stops logging in, and you never become anything to them. So the question isn’t “do people know our name?” It’s “what job do our customers think we do, and do we do it often enough that they come back?” What do your clients call you? I’d love to hear it in the comments. #momlife #nigerianmums #branding #customerexperience #funnyparenting

There's a big difference between outfits that look good and outfits that actually work for the person wearing them. In Nigeria, breathable fabrics, comfortable outfits and practical designs should be thought of for seasons like this. Think about someone who has to commute, sit in traffic, attend meetings, and run errands and still look presentable in this heat. The outfit should work with their lifestyle and not make an already uncomfortable day worse. Fashion brands need to pay attention to the environment their customers live in. Climate, movement, comfort and everyday needs should influence product design. Looking good shouldn't require suffering through the day.

Nigerians are good people, seh. Nobody gifted her on her husband's coronation because she has no children. The algorithm did its thing and people are showering her with gifts as we speak all over the country and outside the country

Ladies only!!!! Can we start a thread to share our hacks on skincare, haircare or how to do a simple, classic everyday makeup look? What are you using that you absolutely give your word on? I know some of y’all have a girlhood handbook I never received. Pretty please share your routines. I’m taking notes! 📝

Mercy prayers, I don't take lightly! Let mercy speak for me always. What words have you been speaking lately? Do you know your words have the power to stand for or against you? Do you know your words can give room to the enemy but we thank God for his mercies that prevails over judgement

Someone's boss said this is AI Generated video🥲. For me, leadership is not just about building a successful company. It's about helping the people around you believe in themselves and become leaders in their own lives.

Anyone else here who at different times of the day whispers "thank you, God" throughout the day? I see His hand daily in my life

My boss fired me in front of 12 colleagues because I was "too slow." What he didn't know was that the customers he was so busy chasing were already planning to follow me out of that office but let me start from the beginning. I had worked at a travel agency for five years. I wasn't the fastest employee, but I had something my boss, Daniel, never quite understood: customers trusted me. People didn't just walk into the agency to book flights. They asked for me. "Is Grace around? I want her to handle my family's holiday." "Please, I don't want anybody else handling our honeymoon package." "Tell Grace we're ready to book tickets for the entire team." I knew my customers beyond their booking details, I remembered birthdays, wedding anniversaries, children's names, preferred airlines, dietary requirements and even who refused to sit beside the window. I had built those relationships one conversation at a time. Some customers had been with the agency for years because they knew I would take care of them but Daniel had a different priority; he was obsessed with numbers, new staff and how quickly every booking could be processed. He also wanted me to hand over my customers to the new employees he kept recruiting so that they could also attend to them, but with no effort from me, they asked for me specifically to attend to them. Something happened that changed everything: one of our biggest corporate clients, a company that booked over 150 flights annually, contacted the agency. They had one condition for renewing their contract: they wanted me to remain their account manager. Daniel refused and he told them anybody in the office could handle their bookings. Their response? "then we'll take our business elsewhere." Instead of asking why a major client had so much confidence in one employee, Daniel blamed me for making myself indispensable. A few days later, he called a staff meeting with 12 people in the room, he announced: "You're fired effective immediately, you think you're irreplaceable? nobody is bigger than this company." I looked around the room, i looked at my desk, the thank you cards from customers, and the relationships I had spent five years building, i didn't argue but packed my laptop, gathered my things and said, "Alright. Thank you." I went home and cried, not because I didn't know what to do next, but because losing a job you had given five years of your life to is never easy. I gave myself an hour, then I made a decision and registered my own travel agency that same night. I didn't run advertisements, didn't announce that I was starting a business, didn't take the company's customer database but made myself available. The next morning, my phone started ringing. "Grace, where are you working now? I need to book our holiday tickets." "We heard you left. Please send us your new business details." "Our company has decided we want to continue working with you. Where should we send the contract?" Within three weeks, 24 of my regular customers had moved their bookings to my new agency. The corporate client signed with me on the fourth day. And Daniel? he called me 19 times that morning. Then came the messages, "please come back. I'll increase your salary. The clients are cancelling." Then: "You can't do this. That's MY business." And finally: "I'm going to sue you for poaching my customers." I hadn't poached anybody, i had simply built relationships that didn't disappear because my employment contract ended. By the end of the month, the agency had lost nearly half its revenue. Daniel eventually had to let two of the new employees go. A few weeks later, he walked into my new office, it wasn't fancy, it was small, and I was still figuring things out but it was mine. After looking around, he asked: "are you hiring?" I smiled and said , "only if my customers start asking for you by name." He didn't say much after that. This is what Daniel failed to understand: He thought he owned the customer relationships because the customers paid his company but customers don't always remain loyal to a business simply because of its name, office or logo. Sometimes, they stay because of the person who consistently makes them feel heard, understood and taken care of and when that person leaves, the business discovers just how much of its value walked out through the door. A business can spend millions acquiring customers, but if it doesn't build relationships strong enough to retain them, it is always one employee resignation away from an expensive lesson. My question: Are your customers loyal to your business, or are they only staying because of the person who handles them?

Stop throwing away your dried catfish heads, you can have this as a seasoning cube replacement You can turn that dried catfish heads into a flavour-packed homemade seasoning cube replacement for Nigerian soups and native dishes INGREDIENTS: * Dried catfish heads * Iru (locust beans) * Okpei * Dried mushrooms * Onion shallots * Sea salt (to taste) HOW TO MAKE IT: - Break the dried catfish heads into smaller pieces, arrange them on a baking tray with the other ingredients, and toast until fragrant. - Allow everything to cool completely, then add sea salt and blend into a fine powder. That’s it! You have a rich, savory homemade seasoning powder packed with that deep umami flavour that makes native soups taste even better. Imagine getting all that flavor from ingredients you might have thrown away! Save this recipe and try it and if you love homemade seasonings and natural ways to build flavour in your cooking

Imagine walking down a Lagos street, minding your business, and a passing car blows a Black Friday offer straight into your face 😅 I made this unofficial Black Friday concept using @chowdeck as a creative reference, because some brands just make you want to play with ideas, and @chowdeck is one of them. For me, a good campaign gets people to notice you on the day, but the best ones give people a reason to come back after the sale ends. Don’t forget to follow this page for more helpful content like this for your business or your startup. Follow, share and save this post, because you might never know when you need it. Funmilayo O. Adeyemi | Lifecycle Strategist #BlackFridayNigeria #BlackFridayCampaign #Chowdeck #CampaignStrategy #CreativeDirection

Can we start a gut health thread? What has worked for you Nothing beats a warm cup of ginger, lemon, and honey tea first thing in the morning!

Practical controls every business should have 1. Establish clear payment channels Who is responsible? The business owner and finance manager. - Open and maintain a dedicated business bank account. - Display official payment details at the reception, cashier desk, invoices and other customer touchpoints. - Ensure every employee knows the approved payment channels. - Make it a policy that employees must never give customers personal account details for business transactions. - If the business changes its account details, communicate the change through official channels. 2. Introduce a proper payment and dual receipt system Who is responsible? The cashier, accountant or finance officer. - Every transaction must be recorded. - Every customer must receive an official receipt. - Receipts should contain the amount paid, date, transaction description and payment reference. - No transaction should be considered complete until payment has been verified and recorded. 3. Separate financial responsibilities Who is responsible? The business owner or operations manager. The employee receiving payment should not have unrestricted control over recording, reconciling and approving every financial transaction. For example: - Cashier: Receives payments and issues receipts. - Accountant: Records transactions. - Finance manager: Reconciles payments against bank statements. - Business owner: Reviews financial reports and investigates discrepancies. In a small business where one person handles multiple responsibilities, the owner should introduce an independent review. This is called segregation of duties and reduces the opportunity for errors and financial misconduct to go undetected. 4. Reconcile payments daily Who is responsible? The accountant or finance officer, with management oversight. At the end of each business day: - Compare the sales recorded with payments received. - Compare receipts issued with transactions recorded. - Check bank alerts and actual deposits. - Investigate missing payments, shortfalls and unusual transactions. - Prepare a daily sales and payment report. Don't wait until the end of the month to discover that money is missing. 5. Conduct periodic internal checks Who is responsible? The owner, operations manager or an independent auditor. Don't assume that because there have been no complaints, everything is working. Conduct surprise checks, review transaction records, verify receipts and investigate irregularities.

Imagine going to a hotel to get a drink, and one of the hotel staff members gives you his personal bank account number to make payment. He only started apologizing when you told him you weren't going to transfer money into a personal account because you needed the company’s official account details. This is a serious reminder to business owners: please be careful and ensure that payments meant for your business go directly into your official company account, please don’t transfer money into any other account It's high time business owners start putting real checks in place now.

Me that I intentionally buy lots of well dried fish and crayfish, have them picked properly and blend with these natural spices; I haven't used maggi in a long while

It starts small: a new phone because yours looks old. Clothes you don’t need for a night out. A car payment that stretches you thin because it looks good in the driveway and none of it feels like a big deal on its own, but add it up over a few years, and it’s often the difference between building something and starting over every month. The funny thing is that the people you’re trying to impress are usually too busy worrying about themselves to even notice. The wealthiest people tend to be the quietest about it. They spend on what makes their life better, not on what makes them look better; they’d rather have money in the bank than eyes on their outfit. Stop paying for an image, and start building a life nobody can take away from you; the most expensive thing you’ll ever buy is other people’s approval.

Can imagine the brain work that went into this 😍😍 for #TheFourNoOneFightsAlone