soup time.

Ring paid somewhere between $8 and $10 million for a 30-second Super Bowl spot to tell 120 million viewers that their cameras now scan neighborhoods using AI. The math is wild. Ring has roughly 20 million devices in American homes. Search Party is enabled by default. The opt-out rate on default settings in consumer tech is historically around 5%. So approximately 19 million cameras are now running AI pattern matching on anything that moves past your front door. Today the target is dogs. The same infrastructure already handles “Familiar Faces,” which builds biometric profiles of every person your camera sees, whether they know about it or not. Ring settled with the FTC for $5.8 million after employees had unrestricted access to customers’ bedroom and bathroom footage for years. They’re now partnered with Flock Safety, which routes footage to local law enforcement. ICE has accessed Flock data through local police departments acting as intermediaries. Senator Markey’s investigation found Ring’s privacy protections only apply to device owners. If you’re a neighbor, a delivery driver, a passerby, you have no rights and no recourse. This tells you everything about Amazon’s actual product. The customer paid for the camera. The customer pays the electricity. The customer pays the $3.99/month subscription. And Amazon gets a surveillance grid that would cost tens of billions to build from scratch, with an AI layer activated by default, and a law enforcement pipeline already connected. They wrapped all of that in a lost puppy commercial because that’s the only version of this story anyone would willingly opt into.