Matt Arbon (@animatted) header
Matt Arbon (@animatted) profile picture

Creative Partner @ https://xitter.gq/t.co/miha2o6AaS https://xitter.gq/t.co/QmQd36Gv7f

Sydney
Joined August 2008
Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)Photo by Matt Arbon (@animatted)
HR: Where do you see yourself in five years? Me:
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Matt Arbon retweeted
I cant stand these millennial tech companies with these 'cute' nonsense names like "granola" or "clay." if I had a company youd see me calling that shit the American Computing Corporation. National Electron. United Tabulation. thats a name with some chest hair
Granola got a rebrand
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Steve jobs spots in six months something that has eluded the world's advertising agencies for 30 years, since the end of commission.
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First to market is also a curse, you need to change consumer behaviour to boil the ocean. Last to market you benefit from all the category marketing and education.
Marc Andreessen explains why the “curse of the entrepreneur” is being too early “My experience is the great founders almost always feel like they’re too late, and you’re almost always too early.” The reason is because the idea seems obvious to the founder: “You’ve got some idea in your head, and as far as you’re concerned, the world should already work this way, which is why you’re pursuing it. And so it’s a little inexplicable as to why it hasn’t happened to it… It must be just about to happen and I must be too late.” This is how Marc felt at Netscape when he co-authored the first widely used web browser. But in reality, Marc explains, founders are almost always too early: “We almost never see a qualified founder fail because they were too late to market. It’s almost always because they’re too early to market. And I don’t say that critically. When we screw up investments, I think that’s often the reason as well.” It usually turns out that the world just wasn’t ready yet. Marc points out that when Apple launched the Newton in 1989, it was basically the same thing as the iPad. The world just wasn’t ready yet, and the required technologies weren’t in place (e.g. mobile broadband, high-resolution screens, battery technology, etc.). “It convinced people for 20 years that tablet computing would never work. And then they did it again with the iPad, and it worked. I think that’s the permanent curse of the entrepreneur.” In a previous YC talk, Marc told founders that if what you’re working on was the hot thing 3-4 years ago, you’re probably right on time because the infrastructure and consumer behavior has now caught up. Video source: @ycombinator (2016)
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This style is fire --sref 3151352372
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Matt Arbon retweeted
"The privilege of a lifetime is being who you are."
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One of the biggest public health mistakes that has ever been made is pushing the idea that sunlight is dangerous. Read the full article with references here: ricciflow.substack.com/p/sun…
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Matt Arbon retweeted
So DeepSeek is trained on OpenAI data...
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I was wondering about that. Aristoteles on art (Jane Ellen Harrison)
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It’s perhaps a little early for this, but I’m feeling pretty confident. My marketing predictions for 2025.
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The idea that "you can just, you know, hammer [disinformation] out of existence" is itself disinformation. But worse: it is bad philosophy. The foundation of all tyranny.
JOHN KERRY: “If people only go to one source, and the source they go to is sick, and, you know, has an agenda, and they're putting out disinformation, our First Amendment stands as a major block to be able to just, you know, hammer it out of existence”
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Matt Arbon retweeted
We're far more interested in a chess match between grandmasters than between AIs, even though the AIs are way better. I'm noticing the same thing with video and art. Once I realize it's made by AI I lose interest, no matter how good it is. Maybe a good sign for human creators?
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Proper human diet only requires eating foods made by photosynethesis at your Earth location. We really do not need any more food advice than this.
They miss the cause @DrJackKruse it's disturbing and frustrating. I have hopes you are involved @KenDBerryMD Light trumps Diet. understand?
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'A brand is a product with personality' Stephen King, JWT London
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Matt Arbon retweeted
“It could be that, under certain circumstances, deliberately preventing your conscious mind from doing anything, clears some obstacles to creativity in your unconscious mind.” @DavidDeutschOxf on why meditation could be a way of enhancing creativity.
Matt Arbon retweeted
Most performance marketing is just physical (digital) availability.
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Lovely analogy on the splitting of media and creative agencies from @rorysutherland In Campaign
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Matt Arbon retweeted
After being outspoken with my scepticism of ‘attention’ metrics I’ve had a few in depth discussions with people in that field. It’s now clear to me that it really means ‘quality media’ metrics. Why not say that then? If we lose shared meaning of words then we are in a pickle.
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