We are Archetype. We partner with category creators and industry leaders to build the world’s most magnetic brands.

San Francisco, CA
Joined January 2008
A home robot needs more than capability - it needs character. Congratulations to @make_robot_go and @roboticscorp on the launch of Voxel! More on the droid butler here in @FastCompany: fastcompany.com/91626430/thi…
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Getting ahead of the media landscape evolution with @ajfrucci 🚀
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What's the secret to a great creator brief? 🤔 @goharsguide does his best work when a brand provides a North Star: one key message to communicate to his audience. Gohar knows a few things about engaging an audience. He started creating content as a college student in 2020, and has since grown to reach more than 12M+ followers and provides young adults with advice on education, careers, personal finance, technology, and more.
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Becoming a #BCorp requires a rigorous process that assesses a company's social and environmental performance, accountability, and transparency. By achieving this certification, Archetype joins a global community of businesses using their influence to drive positive change.
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This week, we attended a great discussion with Wired’s @kharijohnson on the positive and negative ways that AI is shaping human lives. Big thanks to Bay Area Storytellers of Color & co-founder Kim Bardakian for putting on another great event, and Weber Shandwick for hosting! 👏
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We had the pleasure of hosting Queer Coded: Digital Lives & Queer Identities, a panel featuring thought leaders at the intersection of queerness and tech, sharing stories of the digital LGBTQ+ community and uplifting these voices in a moment where they're being silenced. #Pride
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With a passion for tech and social impact, @carriebernans is making waves on and off the big screen. She's building and investing in black-owned startups to break generational poverty and empower others regardless of race, social class, incarceration status, or mental well-being.
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With years of building her experience with talent recruitment and teaching best job practices, Mattie Reynolds hones her 'career currency' to source talent through unconventional methods and challenge the reliance on traditional pipelines.
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Amassing 200,000 downloads of her first app within two weeks, @BlkTechMatters's passion for equitable financial access is paving the way for the next generation of Black women in tech. She's the first Black woman to secure an institutional partnership with a major credit bureau.
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For @Rachel__Spivey landing at her dream company Google seemed unachievable during an economic downturn and hiring freeze, but persevered and overcame a steep learning curve with mentors and hard work. Now, she's helping others grow and bringing representation to the sector.
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After noticing the disparity in communication between brands and marginalized creators through her own experiences, @humblykels built @CLLCTVE to bridge the gap and uplift unheard voices.
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As the founder of not one, but 3 tech startups aimed at uplifting & advancing Black girls in tech, @6Gems has directly impacted the lives of over 30,000 Black girls worldwide. Her story shows the importance of amplifying voices of Black women in a white-male-dominated industry.
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