Ashley Willerton (@ash_willerton) header
Ashley Willerton (@ash_willerton) profile picture

Newcastle based Traditional Sign Writer and Lettering Artist

North East, England
Joined March 2009
Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)Photo by Ashley Willerton (@ash_willerton)
I originally posted this on insta back in 2022 but with the recent news of a badge update, I wanted to repost and reiterate my intentions behind the redesign and hopefully be part of the conversation for the new design. #nufc
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My redesign was a genuine attempt from a designer and football fan to address a design challenge and improve the badge for use in a digital world.
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As you can see from my badge, all elements of the current crest remain. I’ve redrawn everything with a consistent line weight, simplified the scroll and enhanced the detail and size of key elements to improve scalability and overall composition.
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We’ve all witnessed the errors made by other clubs in the premier league when updating a badge and I wanted to show how it could be done sympathetically and with the fans in mind.
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Ashley Willerton retweeted
Fantastic start to the new look gym wall art. Huge thanks to @ash_willerton a very talented and patient artist. I would highly recommend. Can’t wait for the other 2 areas to be done over the next week. @ Inline… instagram.com/p/CCYFTH-AsAB/… – at Blaydon, England
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Ashley Willerton retweeted
Are you a POC working in the British design industry? When and where have you felt discriminated (during recruitment or otherwise)? I'm trying to start an open dialogue to help educate and inform, with the intention of using this research for a future project. Please share!
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My jumping horse quickly confirmed I’m in the right job!
My two minute @stephenfry made me wonder whether I’m wasting my time with lettering
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Some quick paper sign practice with a classic phrase from an old showcard book. If any businesses open in Newcastle could do with something like this at the moment, drop me a DM with what you need and we’ll get it done. instagram.com/p/B_PZzx8AXLt/…
One of my favourite projects last year was being asked to design and gild this stunning Edwardian fanlight on the coast. Big shout out to @msbriggsy for shooting and editing this brilliant film. #signwriting #lettering
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Designed, painted and mirror gilded fanlight to complete the traditional look of this stunning Edwardian entrance. Photo credit to Caroline of @thetwinstweets who owns the property and documented the whole process… instagram.com/p/B9T_Bi2ASCv/…
Hand lettered and matte gold leaf house name, painted behind the glass of a traditional Victorian entrance. Thank you Adam and Stephanie. #handlettering #signwriting #goldleaf instagram.com/p/B9J6x_CAcTd/…
A massive thank you to the brilliant @barriocomida for asking to be a part of this epic project. I was asked to deliver a broad range of hand lettered content, all inspired by traditional Mexican street signage. From… instagram.com/p/B8RQWFqA4D3/…
Ashley Willerton retweeted
An honour to be featured on the heritagetype blog along side the actual best: @davesmithgilder @ash_willerton @paulbankssigns @eddyartist_ @LuminorSignco chicagoldfather 👍✨ Link in Bio @ Alex May Hughes Studio instagram.com/p/B8EtukZjDwH/…
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Ashley Willerton retweeted
Train Guy going R&R
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Earlier this year I was asked by alnwickcastleofficial to design, paint and gild two mirrors for their newly refurbished Courtyard restaurant. Finally got around to seeing them up today! Thanks again to spaceidltd… instagram.com/p/B5kux6hgEJE/…
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