Founder & CEO of @WorkReduce
Washington, DC
Joined April 2008
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Brian Dolan retweeted
Scoop: Google is letting advertisers opt out of the search partner network on all campaign types, after Adalytics last week found that ads placed here ended up on sanctioned, pornographic and pirated publishers.
adweek.com/media/exclusive-g…
Brian Dolan retweeted
Today's treat from the ABC archive is a 1976 Four Corners report on how a computer researcher is able to work from his (very 70s) home:
Brian Dolan retweeted
The teaser trailer for my show just dropped! I've spent the past four years on this, and I'm so excited to show you one glorious minute of footage.
Tom Ellis is GODCAT. Based on the best-selling game, Exploding Kittens premieres 2024 🧨 #GeekedWeek
Brian Dolan retweeted
Labor productivity is the silver bullet that would allow GDP and real wages to rise while inflation continues to fall. It is the secret not just to a soft landing, but to an economic boom. In Q3, it rose 4.7%, and unit labor costs *fell* 0.8% as a result.
Brian Dolan retweeted
My head continues to explode. This detail was lost under the whole 10% thing.
...Google swapped winners & runners-up??
It increased revenue but *they don't know why* 🤯
Implicitly, the action was taken for other reasons (to suppress top advertisers) and had happy side effects
Brian Dolan retweeted
New: IPG Mediabrands staffers emailed a "brand safety and privacy alert" across the agency today suggesting clients consider a pause on Google's Performance Max product following a report that suggested YouTube ads might lead to improper tracking of kids
businessinsider.com/ipg-medi…
Brian Dolan retweeted
I am starting to see a lot of company updates with new growth and optimism.
After more than 12 months of cutting and rationalizing business costs it appears we might be coming off the bottom.
It's early but the green shoots are certainly there.
Brian Dolan retweeted
Just a quick remark on @Amazon's 2Q23 advertising revenue - it grew by 22% y-o-y, easily beating @Meta and Google's growth rates.
But neither Meta's nor Amazon's ad numbers signal an imminent recovery of the ad market. Amazon simply has the hottest ad product there is - retail media-, but that's not true for the overall market. And Meta's 12% growth are mostly due to coming back from a dismal 2022. Google's 3% are perhaps closest to where we are right now.
Amazon will likely catch up more to both Meta And Google this year. In 2022, Amazon's revenue was a little less than a third of Meta's, and Meta's a little less than half of Google's.
Brian Dolan retweeted
@UofDigital happy hour at The Tippler tonight in NYC at 5:15. Please join us if you like digital advertising banter and fun (and cold adult beverages)!
Brian Dolan retweeted
In which our hero, GPT-4, admits that RLHF has forced it to pretend to believe in a fact-value divide.
Brian Dolan retweeted
How does anyone read this and NOT proceed to think that all (100+) probablistic / fingerprinting identity solutions that are being peddled in the marketplace are not long for this world.
Brian Dolan retweeted
the Cash App founder that was stabbed in San Francisco wasn't killed in some random act of violence
he was killed by a fellow tech exec who he knew
missionlocal.org/2023/04/bob…
Brian Dolan retweeted
How did regulators and the broader market miss SVB's public admission that they had $100billion of unhedged mortgage backed securities? It's all right here in their publicly filed regulatory reports (1/x)
ffiec.gov/npw/FinancialRepor…
Brian Dolan retweeted
Ugh, on a Sunday. But I've had a coffee so here we go. Attribution broadly describes analytics approaches to giving credit to an advertising source (channel, publisher, etc) for generating an action (visit, conversion, etc). 1/7
I'm confused : everybody is talking about the death of attribution but it seems like Data Clean Rooms operated by Google, Facebook and the likes are making it possible again (with greater accuracy)... thoughts @hammer_mt @monferran @humanpropensity What am I missing ?
Brian Dolan retweeted
Twitter has never had a good ads product. It lacks all the prerequisites for a great ads business. Low reach, + very little data for personalization, means Twitter can’t show relevant ads that drive performance. It’s mostly just helping advertisers throw money into a fire.
