Founder @abconvert Revolutinizing a/b testing in ecommerce.
Joined October 2013
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Jeff retweeted
📈 How to Scale eCommerce Profits with Automated A/B Testing, Price Experiments & AI Agents | Jeffrey Lin - ABConvert | E724
Deets & Links
Guest: Jeffrey Lin, Founder of ABConvert
Website: abconvert.io
Episode Overview
In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Jeffrey Lin, Founder of ABConvert.
Jeffrey shares his inspiring journey from a fresh graduate in Taipei experimenting with drop shipping to creating Shopify's leading A/B testing platform for price optimization, shipping rates, checkout experiences, and URL redirects.
Together, Jason and Jeffrey explore the art and science of conversion rate optimization (CRO) for eCommerce merchants. Jeffrey breaks down how to overcome hypothesis fatigue, how to avoid common testing traps like p-hacking and emotional early stops, and how AI agents, Model Context Protocol (MCP), and clean data schemas are turning A/B testing into an automated, hands-off infrastructure.
If you want to learn how to squeeze more profit out of your existing store traffic without overcomplicating your tech stack, this episode is packed with actionable insights.
Timestamps
[0:00:00] - Welcome Jeffrey Lin, Founder of ABConvert & late-night Taipei banter
[0:02:10] - From grad school freshman to SaaS founder: The origin story of ABConvert
[0:04:30] - Inspired by "Confessions of the Pricing Man": Building a Shopify price testing prototype
[0:07:16] - The core challenge of website testing: How to build actionable hypotheses
[0:10:48] - Studying Ron Kohavi and developing an operator's sense for CRO analytics
[0:14:44] - Bootstrapping data benchmarks, heatmaps, and building an internal idea bank
[0:19:15] - The future of hands-off A/B testing: Predictive analytics and automated experiment generation
[0:22:49] - Becoming invisible infrastructure: Connecting ABConvert with Claude, Sidekit, and MCP
[0:26:23] - Overcoming p-hacking: How autonomous AI prevents emotional and irrational testing stops
[0:30:55] - The evolution of SaaS: Transitioning from cluttered dashboards to clean data schemas
[0:33:56] - The product roadmap: Operator X autonomous agents, Shopify Sidekit, and Slack workflows
[0:36:43] - Off the clock: Culinary A/B testing and replicating restaurant dishes in a Taiwanese kitchen
[0:38:52] - Flipping the script: Jeffrey asks Jason about personalized, prompt-driven AI podcasts
THE ECOMMERCE EDGE Podcast Home - greenwoodconsulting.net/podc…
Jeff retweeted
I'll die on this hill...
There is absolutely no reason you should touch paid ads until you're doing $5 to $10 million in revenue.
Learn how to create demand organically through content, partnerships, and outreach first. That's enough to take you to that 5-10M mark. Then once that engine is running, layer ads on top.
If you do it the other way around you risk getting eaten up by rising ad costs before your margins can absorb it.
Jeff retweeted
"They said AI would replace design. Instead it proved how much design matters."
That's @felixleezd's line, and he'd know. A VC told him at 20 that Singaporeans can't build companies. No design degree, rejected from the jobs he wanted.
Then he built @ADPList into the biggest free mentorship platform in the world instead. A million users, 40,000 mentors, 140 countries.
We got into:
•Why judgment, not pixels, is the real moat in design now
•Why "originality is dead," and why similar-looking apps can both win
•Why super-app clutter vs. Western minimalism is cultural, not a quality gap
•Splitting with a co-founder the right way
•The hiring mistakes he'd take back
𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒
(00:00) Oakland Ice Center Intro
(00:47) From Singapore's National Skating Team
(02:22) AI vs. Human Design
(04:53) Is Originality Dead?
(06:42) Designers vs. Engineers
(08:23) Minimalism and Culture
(10:55) Ethics and AI Trust
(12:57) What ADPList Is
(13:37) Closed Doors and Why He Built It
(17:42) Quitting to Go All In
(20:31) The Founder Outreach Playbook
(26:04) Don Norman Lessons
(28:56) Scaling Free Mentorship to a Million
(31:57) Designing With Claude
(33:59) Fable Workflows
(41:51) Audience vs. Community
(43:16) The PR Crisis
(52:31) What Sports Taught Him About Failure
(54:42) Splitting With a Co-Founder the Right Way
(59:33) Hiring Mistakes
(01:04:21) San Francisco Culture Shock
(01:11:25) Long-Term Games
Jeff retweeted
Hire extraordinary designers.
The most brilliant founding designers often don't have pretty portfolios — this is one of the best essays that breaks it down.
Here's everything you need to know on how to hire founding designers:
ALT Highlighted draft text defining ideal first designer: product-minded thinker who crafts detailed, rare design skill, with profile traits and hiring advice.
ALT Section titled "When to hire" with highlighted advice saying hire earlier than you think but later than designers suggest, weighing common and uncommon views.
Jeff retweeted
Being around ambitious people will change your life.
We broke the record with > 100 people at a single Taipei event ;) All brought together by @ADPList, @abconvert and Sparklabs Taiwan.
The premise was simple: @billionxdev and I wanted to gather the most driven builders in one room and see what happens.
As the night unfolded, I honestly lost track of how many new faces I met, how many candid stories we shared, and the number of times someone told me, "ADPList has changed my life.”
For me, this wasn’t just another event.
Since growing @ADPList from a spontaneous spreadsheet in 2021 to a movement supporting millions, I’ve learned the most pivotal breakthroughs aren’t about code or capital—they’re about who you surround yourself with.
I was once again reminded why we exist in the first place.
Thank you, Taipei. You’ve set a new bar for what’s possible when builders unite. Can’t wait for the next one.
So here’s to building bolder, together.
RT @kevin_miguet: Bangkok has plenty of Ecom' bros, but no CRO meetup.
We're fixing that problem, on Friday. Join us for the first Bangkok…
Jeff retweeted
This is literally one of the best blueprints on how to design a phenomenal product.
Superhuman CEO @rahulvohra on mastering product-market fit and viral growth at @lennysan's podcast is pure gold.
Important lessons on Rahul's secret to success.
Jeff retweeted
Design has changed.
Figma's CEO on the future of design and AI - "A designer's judgment, taste, and agency will matter more than ever." This is especially true with the rise of vibe coding.
Important lessons from Dylan Field's convo at YC.
ALT YC Dylan Field
Jeff retweeted
this is a trend I'm calling "Code is all you need"
Comparing Bard vs @OpenAI ChatGPT vs @AnthropicAI Claude on Google's own reasoning/math prompts shows the stark contrast once you make your model write and eval code to answer questions. Reminds me of @amasad and @goodside's early shenanigans with gpt3 shelling out to @replit
"Through implicit code execution, Bard identifies prompts that might benefit from logical code, writes it “under the hood,” executes it and uses the result to generate a more accurate response. So far, we've seen this method improve the accuracy of Bard’s responses to computation-based word and math problems in our internal challenge datasets by approximately 30%."
We’re updating Bard with a new technique called implicit code execution. Now it runs code in the background when it detects computational prompts, improving the accuracy of word and math problems by ~30%.
blog.google/technology/ai/ba…
Jeff retweeted
ChatGPT is a FREE audience building assistant
But most people don't know how to use it
That's why I built 100 ChatGPT prompts to build an audience online
And for the next 24 hours, it's FREE!
To get it, just:
1. Follow me @iampascio
2. RT this tweet
3. Reply "SEND"
Jeff retweeted
ChatGPT is a FREE copywriting assistant
But most people don't know how to unlock its full potential
That's why I built 150 prompts to make you a top 1% copywriter
And for the next 24 hours, it's FREE!
To get it, just:
1. Follow me @iampascio
2. RT this tweet
3. Reply "SEND"
Jeff retweeted
This weekend I built =GPT3(), a way to run GPT-3 prompts in Google Sheets.
It's incredible how tasks that are hard or impossible to do w/ regular formulas become trivial.
For example: sanitize data, write thank you cards, summarize product reviews, categorize feedback...
Jeff retweeted
Just launched the first time on @ProductHunt:
producthunt.com/posts/coffee…
CoffeeChat - A map-based app that helps you host coffee chat by staking.
Link: coffee-chat.xyz
Here is the story 🧵👇
Jeff retweeted
This is no joke !
Celsius CEO free and rich
Voyger CEO free and rich
Sifu free and rich
Do Kwon free and rich
Tarnado cash dev is in prison !
Lesson : you’re allowed to scam people and steal their money but don’t ever think about giving them privacy.. #TornadoCash #btc – at Hamburg, Germany