DR-finance-fusion specialist. Big big ideas guy. List https://xitter.gq/t.co/s0MiO3aZVP
Berlin
Joined April 2023
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Thom Benny retweeted
"Great art starts with the maker.
Great ads start with the market."
—@VeryGoodCopy
Thom Benny retweeted
Quit my FTE in August 2024 and had 1 lead per month for like 5 months, had multiple months with no new projects
Went into debt, had hella doubt and imposter syndrome. No plan B so just kept working every day for months
And somehow some way got 10 leads in the last week with 7 active projects right now
It's not crazy but had to step back to go "What the fuck"
Actually feel kinda emotional bout it
Because I was ready for this inflection point to take so much longer
Gonna have 1-year anniversary for @AHXELabs here soon on June 6th too
Feels really overwhelming. Swamped and in the trenches right now but it's been so much fun
When you really work hard, you realize that there is really not as much competition as you think.
Never stop gambling on yourself
Thom Benny retweeted
I can’t tell if this ad is great or terrible but it’s been running for more than a year so I guess it must be working.
Thom Benny retweeted
For anyone starting out in the online world, learn copywriting.
Sure, it may not be the service you take to market...
And it's true that AI-whizzbang is replacing the shit marketers.
But it is hands down the most high-leverage skill you can learn.
It translates to pretty much all corners of any business.
Persuasion & written sales >
Thom Benny retweeted
Copywriting is dead. Long live copywriting.
The Internet is home to multiple vast, lucrative, and rapidly growing markets, ripe for copywriters to profit from.
The info product market is worth about $18.7 billion right now.
By 2029, analysts expect it will more than double, to $40.3 billion.
E-commerce is already gargantuan.
Statista reports that it will hit $4.3 trillion this year.
It’s on track to add another trillion dollars in the next few years.
The financial research industry — where I cut my teeth as a copywriter — generates about $10.8 billion a year right now.
That’s set to double in the next five years, to more than $40 billion.
And that’s just three markets.
All this to say…
As a copywriter, you’ve never had so much opportunity…
In so many niches…
With so much money waiting to be made.
Thom Benny retweeted
If I see another mf talk about how earning 100k a month is the new standard & easy im going to commit.
People are so out of touch with reality, mostly due to social media.
They are typically either grifters or have a course/service to sell you or both.
Don’t be retarded.
Thom Benny retweeted
The wealthiest 10% now accounts for 50% of spending.
Which means there's a 1 in 2 chance your prospect is rich.
There has never been a better time to point your copywriting and advertising skills towards rich readers.
Thom Benny retweeted
Litmus study reveals optimal number of emails a month:
Double the emails a month = 2X the ROI
Thom Benny retweeted
If you think people don’t read long form anymore...
You’re wrong.
They won’t read boring copy.
But they’ll devour anything that speaks directly to their desires, problems, and goals.
Thom Benny retweeted
Most brands write emails like they expect their readers to see the email -> slam their office door closed -> turn off their phone -> and sit down with a hot cuppa to read.
You're in a fight to the death for their attention.
Your email has to be worth my time more than any of the other hundred things vying for my attention.
Thom Benny retweeted
What do you read first when you see this ad?
The thing most new copywriters neglect.
Thom Benny retweeted
Building copywriting skill is like building muscle.
Sets and reps = growth and progress.
3 copywriting exercises to become progressively stronger:
Thom Benny retweeted
You've seen Ogilvy's famous Rolls-Royce ad.
But have you seen Howard Gossage's play on it for Land-Rover?
Thom Benny retweeted
'The value of a man should be seen in what he gives and not in what he is able to receive.'
— Einstein
Thom Benny retweeted
the goal of existence is to create as much beauty as possible. some people do this by making art, others by helping people, and still others by creating new technologies that can be used to make the world a better place. but beauty is not just about how things look; it's also about how they feel. a beautiful mind is one that is curious, open, and kind. a beautiful heart is one that can love deeply and forgive easily. so whatever your outlet, remember that the ultimate goal is to create beauty in the world, both inside and out