@digital_future

Digital transformation and change management expert passionate about organizational design and all things marketing

 Los Angeles, CA
searchenginejournal.com/author/ilya-cherepakhin/
Joined March 2009
  • Tweets636
  • Following463
  • Followers229
3Media
Sometimes something simple is actually difficult to do. The #process might be quite different from what you think and needs better #documentation. Regardless of how much you like #peanutbutterjellysandwich, you’ll have fun watching this! #processmanagement linkedin.com/posts/activity-…
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Start the year with a more productive you! Improve your #projectmanagement, save time and take #collaboration to the next level with 10 #slack #productivity at tips. searchenginejournal.com/how-… via @digital_future, @sejournal

How To Use Slack Effectively: 10 Tips To Increase Productivity

Learn how to use Slack effectively with these ten tips on slash commands, valuable integrations, workflow builders, and more.

searchenginejournal.com
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#competitiveintelligence for #paidsearch just got easier. No need to use third party #ppc research tools. @GoogleAds now lets you see competitor #sem ads. Learn more and get bonus advice on ad creative analysis! searchenginejournal.com/goog… via @digital_future, @sejournal

Google's New Ad Insights Feature & 7 Tips For Competitive Ad Research

No need for third-party tools or a dummy account. You can now do competitive ad text research directly within Google Ads.

searchenginejournal.com
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What is your strategy for #seo and #sem synergy? With latest changes from @Google, rethink your approach to #searchengineoptimization and synergy. Learn about 6 steps for a balanced and cost effective approach: searchenginejournal.com/holi… via @digital_future, @sejournal

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

Learn how to develop a holistic search strategy with these six steps in ensuring you address all new paid search implications for organic search.

searchenginejournal.com
Planning a #remarketing campaign? Remember these 6 key considerations to avoid common pitfalls when launching #retargeting be it for #ppc, #paidsocial or #programmatic efforts. searchenginejournal.com/rema… via @digital_future, @sejournal

Avoid These Top 6 Remarketing Campaign Mistakes

Improve your PPC campaign performance through remarketing, but be mindful of these six considerations to avoid common pitfalls.

searchenginejournal.com
Get ready for new #Facebook targeting in #2022 . Jan 19 marks deprecation of several #FacebookAds settings. Learn more about how @Meta is responding to #privacy concerns: searchenginejournal.com/meta… via @digital_future, @sejournal

Here's How Meta Is Changing Facebook Ads Targeting For 2022

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

searchenginejournal.com
Thankful for this community and chance to share ideas on #DigitalMarketing with leading experts: 2022 predictions on #socialtrends2022 and #semtrends. bit.ly/3COHwsN, bit.ly/3nKBLYO @sejournal @gregjarboe @Juxtacognition @timothyjjensen @justinlugbill @Hoffman8
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When running @Facebook ads, should you also opt into @Instagram? Consider these 6 #socialmediastrategy tips to pick the best approach for your #DigitalMarketing goals. searchenginejournal.com/face… via @sejournal

Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting

Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to evaluate based on your goals.

searchenginejournal.com
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This is a big shift. This is a *major* investment by Google that will greatly decrease JS-based client-side tracking, exploits, and fingerprinting. Once *legitimate* data capture has moved server-side , Google can clamp down further on abuse of Chrome features.
Simo Ahava@SimoAhava23 Sep 2021
Server-side Tagging in #GoogleTagManager is now officially out of Beta. blog.google/products/marketi…

Bring performance and privacy together with Server-Side Tagging

Learn about new updates to Server-Side Tagging in Google Tag Manager and how businesses have found success with this feature.

blog.google
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#TVadvertising is poised for a comeback with DTC brands are using TV to drive customer retention modernretail.co/sponsored/ho…

How DTC brands are using TV to drive customer retention

Brands that aren’t yet leveraging TV to stay connected with established customers are missing out on an important means of maximizing customer LTV.

modernretail.co
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Still wondering how navigate #TikTok and include it in your #digitalstrategy? Here are 8 great tips for #Tiktokadvertising. searchenginejournal.com/tikt… via @digital_future, @sejournal

8 TikTok Power Features & Benefits for Digital Marketers

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.

searchenginejournal.com
ilya cherepakhin retweeted
Semrush
@semrush6 Jul 2021
Content creation, is it art or science?
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The results are in on Apple’s iOS #14.5Update: #FacebookAds are shifting to Android Devices via ⁦@MetricTheory⁩ metrictheory.com/blog/apple-…

Apple iOS 14.5 Update: Facebook Ads Shifting Toward Android Devices - Metric Theory

Wondering how ad delivery has shifted on Facebook following iOS 14.5's App Tracking Transparency? The results are in: Facebook ads are tipping toward Android users.

metrictheory.com
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The future of AR, as laid out by @Snapchat socialmediatoday.com/news/sn…

Snapchat Publishes New Report on Rising AR Adoption Trends, and What They'll Mean for Marketers

Snapchat has published a new report which looks at rising AR adoption trends, and what they'll mean for marketers.

socialmediatoday.com
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Did you know the key 23 @Pinterest statistics that matter to marketers in 2021 ? Learn more: go.shr.lc/2SgoMjC - @Hootsuite

42 Pinterest stats that matter to marketers in 2026

Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand.

blog.hootsuite.com
Look out advertisers: @tiktok_us launched #leadgen ads allowing brands to collect #audience insights: socialmediatoday.com/news/ti… via socialmedia2day

TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok has added a new lead generation ad option which enables businesses to gather contact info direct from the platform.

socialmediatoday.com
Lookout #TikTok . #Snapchat Spotlight Reaches 125 Million Users adweek.it/2QMO3BR . And Snapchat is projecting to reach close to 300M users by end of 2021 via @Adweek

Snapchat Spotlight Reaches 125 Million Users

Snap posted impressive year-over-year gains in both user base and revenue.

adweek.com
Do you use @Facebook #Analytics ? Look out: it will stop being accessible after June 30. Time to figure out an alternative in less than three months. And don’t forget to export your #data. searchenginejournal.com/face… via @MattGSouthern, @sejournal

Facebook Analytics is Shuttering on June 30

Facebook Analytics is being shuttered on June 30, 2021, giving marketers less than three months to adapt to alternatives.

searchenginejournal.com
ilya cherepakhin retweeted
Intelligencer@intelligencer8 Apr 2021
Facebook's model looks bulletproof right now, but it may face a rougher road ahead. @karaswisher and @profgalloway discuss how the company is trying to avoid that path nym.ag/3wEiNFu
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Don’t end up in #Facebook jail. Avoid pitfalls from #Facebookpenalties with 10 @Facebook ad best practices and set up your campaigns for success: searchenginejournal.com/how-… via @sejournal

10 Ways Ads End Up in Facebook Jail & How to Avoid It

Want to stay in Facebook's good graces and keep your ad campaigns on track? Here are 10 things to work through before launching your next campaign.

searchenginejournal.com
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