@digital_future

Digital transformation and change management expert passionate about organizational design and all things marketing

 Los Angeles, CA
searchenginejournal.com/author/ilya-cherepakhin/
Joined March 2009
  • Tweets636
  • Following463
  • Followers229
3Media
This is a big shift. This is a *major* investment by Google that will greatly decrease JS-based client-side tracking, exploits, and fingerprinting. Once *legitimate* data capture has moved server-side , Google can clamp down further on abuse of Chrome features.
Simo Ahava@SimoAhava23 Sep 2021
Server-side Tagging in #GoogleTagManager is now officially out of Beta. blog.google/products/marketi…

Bring performance and privacy together with Server-Side Tagging

Learn about new updates to Server-Side Tagging in Google Tag Manager and how businesses have found success with this feature.

blog.google
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Semrush
@semrush6 Jul 2021
Content creation, is it art or science?
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The future of AR, as laid out by @Snapchat socialmediatoday.com/news/sn…

Snapchat Publishes New Report on Rising AR Adoption Trends, and What They'll Mean for Marketers

Snapchat has published a new report which looks at rising AR adoption trends, and what they'll mean for marketers.

socialmediatoday.com
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Intelligencer@intelligencer8 Apr 2021
Facebook's model looks bulletproof right now, but it may face a rougher road ahead. @karaswisher and @profgalloway discuss how the company is trying to avoid that path nym.ag/3wEiNFu
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Structure Best Practices: How to Create Your Campaigns & Ad Groups via @digital_future: searchenginejournal.com/ppc-… #PPC #PaidSearch #SEM #DigitalMarketing
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How to Test Your Facebook Ads for Optimal Results dlvr.it/RrngBK
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ilya cherepakhin retweeted
MightyHive@mightyhive23 Dec 2020
In-housing is not a one-size-fits-all solution. Digital Transformation requires a commitment to a strategic vision and organizational preparedness. Get the Forrester Report “The Brands’ Guide to In-Housing Media” for guidance on how to start your journey: bit.ly/2M4DAQ5
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IKEA's #marketing and innovation lead for shopping centres, Andrew Yeoh, shares how brands can drive consumer engagement at both ends of the funnel with #TikTok. #DigitalMarketingAsia
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Ha ha. Less than 10 yrs ago “reach” would have been laughed out of the room as wasteful broadcast tactics. How times change. FWIW I “agree” with this TTD ad. Good ad. They along with other big platforms need to “deprogram” marketers steeped in yrs of 1:1 & micro segmentation.
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Here are the top 10 PPC trends you need to know for 2021 according to 32 experts. Thanks to our sponsors @CallRail and @TrafficGuardAI and special thanks for contributing : @NeptuneMoon @Hoffman8 @robert_brady @duanebrown @digital_future @AkvileDeFazio bit.ly/3ktQYs9
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What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to experts. via @MrDannyGoodwin: searchenginejournal.com/ppc-…
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Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO. via @ChuckPrice518: bit.ly/2SBwBOn #Google #HeyGoogle @Google
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Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year. via @MattGSouthern: searchenginejournal.com/goog… #Google #HeyGoogle @Google #marketing
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MightyHive@mightyhive17 Sep 2020
MightyHive's @tylerpietz shares a framework to help marketers understand the steps they need to take to become effective data-driven marketers in a new age of consumer privacy via @TheDrum: bit.ly/35K6PPL #digitalprivacy #data
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Google recently rolled out call recording, allowing advertisers to determine whether they're getting good leads from call ads. Here’s how to enable the feature. via @GrpTwentySeven: searchenginejournal.com/how-… #Google #HeyGoogle @Google

How to Use Google’s Call Recording to Listen to Your Call Ads

Google recently rolled out call recording, allowing advertisers to know whether they're getting good leads from call ads. Here’s how to enable the feature.

searchenginejournal.com
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TikTok for Business: Why Marketers Should Consider TikTok dlvr.it/RfzdY3
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Barry Schwartz
@rustybrick2 Sep 2020
Google Ads to hide/remove search term data from the search terms report seroundtable.com/google-ads-… via @PPCRachel
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Avinash Kaushik
@avinash30 Jul 2020
In a world where Marketers "innovate" for f' sake, a world where it is rare to see long-term brand commitment, in a world where Marketer promotions are tied to delivering shiny (useless) objects... It is incredible what Nike's Marketing delivers. Simple. Consistent. Constant.
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Steven Johns@stevenjohns2120 Jul 2020
GOOGLE ADS: *NEW* Ad Asset section allows you to quickly see all your RSA Assets and how they are performing, which are pinned, impressions and performance rating. Just in one brand new account and typical I don't have any RSA running at the moment. #ppcchat #ppc
Google Ad Responsive Ads Asset Section

ALT Google Ad Responsive Ads Asset Section

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Semrush
@semrush27 Jun 2020
Ever heard of a T-shaped marketer concept? 🤔 Here's what it is, why and how you can become one ➡️ bit.ly/2KusCzj via @DigitalMktr
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