hakeem ☻ 💜 | Studio Duo | Top 1% Framer Designer

Custom Brand Illustrations for Lucra These are what make a brand system feel considered rather than assembled.

Social Media Templates A brand system isn't done until it can scale without a designer attached to every post. We build plug-and-play templates — Instagram grid, stories, LinkedIn, so a marketing team can produce on-brand content daily without waiting on a design request. A few templates from a recent brand system. That's a full brand identity, start to finish. If yours needs the same treatment, let's talk. - cal.com/digitalforus/15min

Iconography The small details carry more weight than people realize. Icons, graphic devices, the shapes and motifs that show up in the margins- these are what make a brand system feel considered rather than assembled. We treat this layer with the same rigor as the logo. A few icon and graphic device studies from a recent project.

Color Exploration for Lucra Color is never chosen because it "looks nice." Every palette gets tested against the same questions: does it hold up at scale, does it work in both light and dark contexts, does it feel distinct from the category's default colors, does it carry the right energy for every surface it needs to live on — a slide deck, a product screen, a billboard. A look at the palette exploration behind a recent identity. Studio Duo — brand & website design + builds for founders.

Typography Exploration Typography decisions take longer than people expect. We test pairings for how they perform at every size — a headline that looks powerful at 120px can fall apart at 14px. The right system needs a typeface that carries weight and one that disappears into legibility. Here's part of the exploration from a recent brand system. Studio Duo — brand & website design + builds for founders.