Keith Gormezano - #Intuit #Reseller #ProAdvisor

LinkedIn is pushing generic AI posts out of the feed. Posts that look AI-generated and have no clear point of view are less likely to reach anyone beyond your own network. “5 Ways to Improve Productivity” gets held back. “I tried a 4-day workweek and here’s what broke” gets shown. The algorithm isn’t checking whether AI was involved. It’s checking whether you actually said anything. #LinkedInMarketing #AIContent #ContentStrategy #NPDigital

If I had to build a twenty-thousand-dollar-a-month business tomorrow, with only five hundred dollars in my pocket, here's exactly how I'd do it. First, I'd pick the market. And I'd only ask one question: Who loses money every single time they miss a phone call? Restaurants? No, the orders are too small. Law firms? No, lawsuits take time so callers can wait. Plumbers, roofers, HVAC? Yes. Because the owner is on a ladder with his hands full. Every job is worth hundreds. And every city has dozens of them. I'd pick HVAC, because when the AC dies in a heatwave, nobody waits. Then, before I spend a single dollar, I'd call twenty HVAC companies at 6 PM. And count how many go to voicemail. That number would be my sales pitch: "I called you last night. You didn't answer. But neither did fourteen of your competitors." Now I build it. I’d pick something like my partner's at HighLevel which would cost me about $300 to set up the entire back end. AI answers the call, books the job, texts the tech on call. But…I won't sell them AI. I’d sell "you'll never miss an emergency call again." A thousand dollars a month. Three saved jobs and it's paid for itself. Once its built I’d copy the setup to the next HVAC company. And the next. Twenty of them is twenty thousand a month. And I'd still have two hundred dollars left. The tech is the easy part. Picking the right market is the whole business.

GEO is all about answering questions better than your competitors. The better your answers, the more likely you are to be included in the answer. Here's where your larger competitors are most likely to give poor answers. This is where you should focus.