Emilie Gerber

Emilie Gerber (@eagerber) is the founder and CEO of @SixEastern, a top PR agency that’s helped 100+ tech companies craft and execute their comms strategy, from stealth startups to publicly traded companies, including companies like @Perplexity_ai @TryRamp and @Nubank. Before starting her own firm, she worked at @Uber, where she led PR for the business development team and B2B products. In our conversation, we discuss: 🔸 How to craft your pitch 🔸 How to find and reach reporters 🔸 The second-order effects of press 🔸 What each tech publication (TechCrunch, Axios, The Verge, etc.) cares most about 🔸 Common misconceptions about the impact press can have 🔸 Pitching press vs. pitching customers 🔸 How to invest in direct communication through social media versus traditional press 🔸 Much more

In an effort to expand awareness of technology and business, we bought a Super Bowl ad. See you Sunday on NBC

"In venture, you have to be consistent. You can't sprint and pause, sprint and pause." "If you're not growing in this business, you're essentially losing, stagnating." "There's no such thing as cruise control or steady state." @asenkut on being an effective VC:

Here’s to the founders. We see what you see. We just raised $900M - our largest fund yet - to back those who are brave and daring enough to imagine the radically new.