I just published a completely hopium-free guide to selling a domain name. There is some history here. In 2018, I wrote a nine-part guide on DN Geek that reached the first page of Google within a few months. I later sold DN Geek, the guide disappeared, and so did the ranking. Its framework lived on, though. Search for “how to sell a domain name” today and quite a few results will look strangely familiar. Eight years and hundreds of domain sales later, I decided to write it again from scratch. This guide won’t tell you what most domain owners want to hear. The fact that you love your domain doesn’t make it valuable. The business idea you once had for it doesn’t add to the price. An automated appraisal is not proof of value. Listing a domain on a marketplace doesn’t create demand... Sometimes a great domain needs years to find the right buyer. Sometimes the price is wrong. And sometimes the domain simply isn’t as good as you think. Knowing the difference is what selling domain names is really about. If you own domain names you want to sell, whether it’s one or a thousand, I think this is worth reading: efty.com/seller-guide/post/5…

Increasing buyer trust is an ongoing effort at Efty.com and our latest update gives stories from founders and their experience buying a domain with us a prominent place through the marketplace.

Just get started. You'll figure it out later.

It was truly special.

How I make 13k a month from my domain portfolio without selling anything. – at Haren, Nederland

Ten years ago I flew to Vegas for the very first @NamesCon. Here's what showing up in person actually does.

We work hard at educating buyers at Efty. Over the years, we've seen exactly what moves negotiations forward and what kills them. So I wrote a playbook for buyers. It digs into the do's: be the real deal, open with a number worth countering.. And the don'ts: dancing around the budget, bluffing, or in some cases, negotiating at all. If you sell domains, this is the piece you want your buyers to read before they reach out: The Insider Guide to Closing the Domain You Want efty.com/knowledge/post/141/…

Is AI killing domains?

The data your marketplace is hiding from you. And why

The @eftycom team is in Spain this week. Something is cooking..

Some things shouldn't scale..

How my best friend and I built @eftycom on the wrong side of the business model. And survived.

If a domain can be an impulse buy...price it!