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Start with great design. Ship with AI.
Our new 30-second intro: every frame built from real Waida templates, every hit locked to an original track.
Framer · Webflow · HTML · Next.js · Astro + Figma
figma shipped a small one this week that saves real time.
in the select area tool you can now just click an object in an image and figma selects it for you. no more tracing around it by hand. then you isolate it or erase it.
mac desktop app only for now.
cutting a product out of a photo is the most boring job in hero design. one click is the right fix.
what image job do you still do by hand?
do your testimonials sound like real people, or like you wrote them yourself?
drop your site below. i'll read your reviews section and reply with one thing to fix.
i sell website templates in html, next.js and astro, so a lighthouse update matters more to me than most ai news.
lighthouse 13.6 came out oct 27 and should reach pagespeed insights within a week.
two things in it i like. the cli can now audit a whole list of urls in one run, so every page of a template in one go. and it changed how it simulates the network, http/3 included, so your score can move without you touching the site.
if your score jumps this week, check what changed before you celebrate.
do your clients ever ask for the lighthouse score?
since september i've posted a template video almost every day, on x, linkedin, pinterest and more.
back then i tried a tool that turns any site url into a scroll video. what i said at the time: "it will save me hours of work."
nobody warns you about this when you start selling templates. showing the work every day is a job of its own.
what part of selling your product takes more time than you expected?
most "our process" sections say the same four steps. discover, design, build, launch.
every agency has them, so buyers skip right past.
say how long it takes and what they get in week one instead. that's the part people actually want to know.
what does your process section say right now?
figma's agent got better at icons this week.
it now draws line work with strokes, not fills. so you can change stroke weight or end caps later without redrawing.
you can also give it your own illustrations as a reference and ask for more in the same style.
the stroke part is what i care about. an ai icon that comes out as one flat shape is useless the moment you need to tweak it.
anyone tried it on a real icon set yet?
how often do you actually change your website after launch?
every week, every month, or not since launch day?
i sell website design for a living, so one line from figma's earnings this week hit home.
dylan field: "as code becomes a commodity, value is moving up the stack to design."
the numbers behind it: q3 revenue $391.4M, up 43%. 65% of their customers paying over $10k a year already use the figma agent.
i mostly agree. ai made the build cheap. what people still pay for is knowing what the page should say and how it should feel.
does design get more valuable from here, or is it just next in line?
back in august, the fable 5 api cost for one simple 7-page html website came to $244 for me.
my html templates sell for $39.
that gap is the whole case for templates in the ai era, at least for me. start from a good template, then let ai change it. that's the cheap order.
what did your last ai-built site cost you in tokens?
the faq is the most honest part of most landing pages.
the hero says what the founder wants to say. the faq answers what buyers actually ask. price, refunds, how long it takes, will it work for me.
if those answers sit at the very bottom, most people never see them. move your best two up near the pricing.
founders, what's the one question you get asked most before someone buys?
framer's localization got a content panel this week.
you see every page, collection and component across your locales, and pick which ones to include, keep untranslated, or hide. you can also add a new locale with nothing translated yet.
that matters if you sell in the gulf. the big fear with an arabic version is translating 40 pages at once. now you can ship the homepage in arabic first and add the rest later.
anyone running english + arabic on framer?
got a footer you never look at?
drop your site below and i'll reply with one thing i'd add or cut in it. small businesses, saas, studios, anyone.
i make website templates. my biggest one has 53 pages.
framer's new agent templates point the other way. their example, sift, ships one home page.
the buyer asks the agent for a careers page or a blog index, and it builds it from the template's skills, styles and components. framer's guide even says a small template often works better than a big one.
so a template stops being a pile of pages. it becomes a set of rules.
would you rather buy 50 pages or 1 page and a good skill?
back in september i looked at a landing page someone built with ai. it was good. it only missed a few button hover animations.
that's still the gap for me. ai gets the layout right. the small stuff you feel when you use the site still needs a person.
founders, have you hovered over your own buttons lately?






