Eric Wheeler (@ericwheeler) header
Eric Wheeler (@ericwheeler) profile picture

CEO - 33Across Inc.

NYC
Joined March 2009
Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)Photo by Eric Wheeler (@ericwheeler)
Eric Wheeler retweeted
Thrilled to see customers like @dailymail successfully monetize their cookieless inventory with Lexicon. Read more from @catherineperlo1 via @Adweek bit.ly/3qHUWDG
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Eric Wheeler retweeted
Despite the recent reversal, Google has made it clear: Publishers must think beyond cookies and the programmatic ads powered by them. Read more on @advertisingweek bit.ly/3ymkecj #addressability #adtech #advertising
Eric Wheeler retweeted
"The approach taken by 33Across is different, and promises, at least, to target audiences with almost the same effectiveness as third-party cookies." xitter.gq/martechismktg/status/1…
33Across has a supply side plan to make unauthenticated traffic addressable ow.ly/uvpi102MP5B
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Eric Wheeler retweeted
Great coverage from @jameshercher via @adexchanger about the launch of Lexicon. Learn how we're helping pubs and advertisers retain the value of programmatic advertising bit.ly/2S3R1Ty
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Eric Wheeler retweeted
Proud of how quickly the 33Across team pulled together to help show solidarity for our colleagues, friends, and family in India. bit.ly/3fIVl2d
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Eric Wheeler retweeted
Get an ad tech tax break this season with 33Across Tax Day Deal IDs. If only doing your actual taxes was this easy. 🤔 bit.ly/3smMB6L
Eric Wheeler retweeted
2020 didn't go quite as planned. Your holiday campaigns may be struggling too. Stay calm. We can help get you back on track. 33Across | COVID-19 Programmatic Holiday Guide bit.ly/37N8iEg
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Eric Wheeler retweeted
For those who are interested in research-based solutions to stop police violence, here’s what you need to know - based on the facts and data. A thread. (1/x)
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Dear white people, For days you’ve asked me what you can do to help. I’ve finally found an answer. Let your guard down and listen.
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Eric Wheeler retweeted
In its recent SPO Fact Pack, @jouncemedia  highlights how platforms like 33Across can add value for buyers via both direct and indirect paths:  jouncemedia.com/spo/spo-fact…
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Eric Wheeler retweeted
Whether we're heading into a recession or just a minor spend pullback, Ad-tech companies that prepare and truly align with their partners' needs will thrive. Learn more survival tips from @ericwheeler's @Adweek article bit.ly/2WmojK7
Eric Wheeler retweeted
Will the digital ad industry move beyond #viewability in 2019? We surveyed more than 300 brands, agencies, and publishers to find out: bit.ly/2GoFSpQ
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Eric Wheeler retweeted
We're excited to be partnering with @BPAWorldwide to connect #programmatic buyers with high-quality #B2B publishers: bit.ly/2KFY78L
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Eric Wheeler retweeted
Don't miss this hard hitting breakfast roundtable on October 3rd, during #AWNewYork. Space is limited. bit.ly/2xIxk6y
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.@33Across CEO @EricWheeler shines a light on what was NOT said @ Cannes: Programmatic Needs a Better Canvas bit.ly/2lXQn6s
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Eric Wheeler retweeted
We're sure you've heard that @ATT acquired @AppNexus. Check out what our CEO @ericwheeler had to say about the acquisition to @MarTechAdvisor bit.ly/2tGMeam
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Eric Wheeler retweeted
Going to Cannes Lions next week? Check out all of our yacht events happening aboard the Accama Delta. We would love to see you there! bit.ly/2JK3xhs
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Eric Wheeler retweeted
Looking to make the most of your campaigns during Dads & Grads season? Access our retail guide now bit.ly/2JDu28d
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