Pinned Tweet
5th attempt at an intro post. The other 4 are in my drafts crying.😭😂
I'm Favour Basam. I help entrepreneurs build their personal brand through storytelling.
Not the "once upon a time" type oh.😂
You'll get to know better. And yes, I'm pretty. 🤭🩷
Stop telling people what you sell. Start showing them why it matters.
What problem does your product solve? Why should anyone care?
Your audience doesn't just want to know what you sell. They want to know what it can do for them.
You may be good at what you do, but if your content doesn't communicate your value, the right opportunities might pass you by.
I'm Favour Basam, a ghostwriter and storyteller. I help entrepreneurs build their personal brands through story-driven content.
Let's tell your story
A friend told me she wants to become a better writer,but she hates reading.
I told her,“You need to read more!”
Reading exposes you to different writing styles and gives you ideas. You're not reading to copy, you're reading to learn.
Every writer is a reader.
Guys, I got shortlisted for an opportunity through my community of just 15 people.
I almost dismissed it because the numbers were small.
Today, I've managed 3 communities, one with 600+ members.
Funny how the little things compound.
Never underestimate the work you do today.
Will you buy your food from a lady that just started selling yesterday?
No.
Why?
Because you don't trust her, you don't even know if her food taste nice. Is either if someone reccomends it, or you have perceived the auroma, and not one day is enough to convince you
Your audience needs to understand why your product matters to them.
Tell them what problem it solves and why they should care.
Your content should do more than announce what you sell.
Storytelling isn't just about telling people what happened.
It's also about sharing the lesson behind the experience and helping someone connect with it.
That's where the magic is. ✨
I spoke to an entrepreneur a few weeks ago, and he told me he wasn't showing up for his business because he'd run out of content ideas.
Like, are we being for real?
Do you know that the mistake you made three years ago might be exactly what someone needs to read today?
If we're being real, people care about what your product can do for them.
So, stop focusing only on what you sell.
Show them the problem you can solve.
Favour Basam retweeted
Entrepreneurs:
Be weird. Be cringe. Be shameless.
You can not build something different by fitting in.
Your business journey has stories.
The challenges, the lessons, the little wins, and the reasons behind what you do.
Start paying attention to them.
Your audience doesn't just need to know what you sell.
They also need reasons to connect with the person behind the business.
And storytelling can help you build that connection.
Happy new week my Shylaasss.🩷
I don't understand people who don't romanticize their lives fr, like, you wake up with no plans for the day, no routine, no nothing. Like, how do you people do it? ?
Because I'm waking up with nothing planned today, and I feel so terrible.
I hope today goes smoothly, mehnnn.
Entrepreneurs don’t necessarily need to do more.
They need to actually show up for the rhythm they’ve chosen.
And that’s exactly why I help entrepreneurs show up and build their brands through story-driven content.







