User-focused senior Salesforce architect • #Ally • Blogger • SaaS evangelist • Husband and father of one • Dog lover • #Baldforce • He/Him/His

Bristol, United Kingdom
Joined November 2008
It's this time of the year again... ⌛ Shape #Salesforce product #roadmap with the #IdeaExchange Prioritization: fcatha.la/prioritization
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With AIforce, you can bring the custom @Salesforce solutions you build to Claude, @SlackHQ, and beyond. 🤖 ⚡ Introducing AIforce in Action, a new video series featuring expert-led, hands-on demos from Salesforce Developer Advocates. 💡 Explore practical techniques, creative experiments, and real-world use cases to help you build agentic experiences wherever your users work. 🎬 Watch the first two episodes: sforce.co/4dWZyP3
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💬 We asked, you answered. The Trailblazer community voted for Data 360 integrations as our next True to the Core Deep Dive topic! Join Salesforce Product Managers Varun Dewan and Praveen Gonugunta on November 10 for an extended live Q&A. Bring your questions about connectors, unstructured data processing, zero copy architecture, and more to get answers directly from the product experts. 📅 November 10 | 9–10 a.m. PT 🔗 RSVP now: sforce.co/4i5apsI
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New in Winter ’27: More flexible inline editing in list views. Two new User Interface Settings let your users: 📋 Inline-edit fields they have access to, even when those fields aren’t on the page layout. 🔀 Inline-edit records in list views containing multiple record types. Learn how to enable these settings and explore more Winter ’27 features for admins: sforce.co/4sgkGWg
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as bad as things have gotten in the past 4 days, they are going to get a lot worse before they get better. security leaders, never let a crisis go to waste: please go to your boards and ask for help right now. not for ai, for the basics. (we need to hold on for ~18 months.)
The vulnerability tsunami is coming in just a few months and there won’t be enough time to patch critical infrastructure. Network isolation described below (air-gaps and data diodes!) needed now!
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🤝 Trust is what turns #AwesomeAdmins into strategic partners. These 6 habits are the start. Discover what it takes to become a trusted advisor: sforce.co/4i7KwXP
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Superbadges are better together. 📦 Superbadge Cohort Learning is here! Data Quality & Validation is ready, Apex Callouts is running pilots right now! Facilitators, we’ve got the toolkit. You bring the attendees. Read more: sforce.co/4BfyFQb
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We signed a definitive agreement to acquire @Braze, a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels. Following close, Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIforce. Learn more: sforce.co/4eKxONJ
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Here's our take: The agentic enterprise isn’t a future state you prepare for. It’s a way of working you start practicing now. Whether you've already launched agents and you're looking to scale them, or you're still making your plan — this playbook is here to help. sforce.co/4yYGc4g
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🤔 Never wonder which @Salesforce org you're deploying to again. Learn how to build a custom Claude Code mod that displays your Salesforce org context right above the prompt, so you can: 🔹 See your default org and connected MCP servers 🔹 Spot production orgs with red indicators 🔹 Track scratch org expiration dates Follow Salesforce Developer Advocate @davenorris' step-by-step guide to build your own. ➡️ sforce.co/4sg9qJw
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📣 Join us tomorrow for True to the Core Deep Dive: Builder Central. Discover how this agent-powered workspace helps admins turn ideas into apps and agents using natural language. Join product experts @TiaanK and @Daivatd to: 💬 See Builder Central in action 🛠️ Learn what’s available in beta and what’s next on the roadmap 🙋 Bring your questions for an extended live Q&A RSVP for tomorrow at 9 a.m. PT: sforce.co/4ilNiul
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🏘️ The Trailblazer Community is moving to Slack. Starting October 30, the online Trailblazer Community becomes read-only as new conversations move to Slack. Existing content will remain accessible and searchable. Learn more about what's changing. 👉 sforce.co/4ebKBIO
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Lucky for you, we’ve got the Agentic Enterprise Playbook right here: sforce.co/3TUN3N6 6 chapters. Practical guidance. Real examples. A step-by-step path to becoming an Agentic Enterprise.
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🕰️ New in Winter ’27: Turn back the clock in Flow Builder. The new Edit History panel lets #AwesomeAdmins explore past saves and see exactly which elements changed. Find a save that worked, then restore it as a new version or reuse the logic in a separate flow. Explore this and more Winter ’27 features: sforce.co/4rTcmLO
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🚀 Extend @Salesforce into new interfaces with AIforce, the live interface layer that brings the full power of Salesforce to wherever people and agents work. Join us for Get Hands-on with AIforce, a free virtual workshop where you’ll learn how to bring Salesforce into new agentic surfaces - including Claude, Slack, Coworker, and more - using Salesforce MCPs, plugins, and skills. One workshop. Two opportunities to get hands-on. 🔹 October 21 | 10:30 a.m. SGT / 1:30 p.m. AEDT ➡️ sforce.co/4hP6ONR 🔹 October 21 | 10:00 a.m. EDT ➡️ sforce.co/4jaseHC
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A quick reality check on how fast AI is moving — with @AnthropicAI CEO @DarioAmodei & @Benioff at @Dreamforce

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👏 A new way to build apps and agents is here. Next week, join Builder Central Product Managers @TiaanK and @Daivatd to learn how it works and get your questions answered during an extended live Q&A. Save your spot for October 20: sforce.co/4ilNiul
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Hey @SalesforceDevs, a nice quality of life improvement landed in the Org Explorer VS Code extension: you can now filter metadata types! In the past you had to scroll down the 200+ types to find what you were working on. Pro-tip: make sure to use wildcards (*) for text filters.
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Permission to get hands-on: granted. ✅ Join Lead Admin Evangelist @SalesforceK8 for Security In Action: Data & Access on October 27 at 9 a.m. PT. In this free virtual workshop, tackle everyday security challenges in a pre-built Salesforce org and build practical skills to help protect your org’s data and access. Save your spot: sforce.co/4AWTEqS
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Sales reps want pipeline, not tasks 🎯 Hunter is the AI agent that turns CRM data into a prioritized list of exactly who to call and why Hunter updates your CRM and finds your best prospects Your team closes the deals
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