Michelle Salisbury 🇺🇸 | UGC Creator + NP

Meta’s Andromeda update quietly changed what works in UGC and most creators haven’t caught on yet👇 If you don’t know what Andromeda is it’s Meta’s newest algorithm update. Instead of brands picking who sees their ads through targeting, the algorithm now reads your creative and decides who to show it to based on that. Here’s what’s important to know: Generic hooks like “this is a gamechanger” and “stop scrolling this is important” are dead. Fake energy is dead. Cramming everything into one video is dead. What works now is simple. One ad. One idea. One pain point. A hook that stops the scroll AND sets up the story. Features tied to feelings not specs. And a re-hook halfway through to keep people from dropping off. I rebuilt my entire scripting process around this. If your UGC performance has dropped lately and you haven’t adjusted for Andromeda that’s probably why.