VISIONS Summit • MoMA NYC • Nov 3, 2026
West Palm Beach, FL
Joined May 2016
- Tweets6.3K
- Following2.4K
- Followers7.4K
- Likes7.6K
Future Commerce retweeted
Products like Instinct and Grok Bot are going to change modern security norms for consumers.
People will increasingly hand over passwords to 3p apps, unaware of how or what they are storing for them.
Simultaneously an incredible functionality unlock and security nightmare.
Future Commerce retweeted
weird time to be building a brand
on one hand, you have the most insane break out brands of all time.
a cohort of 50+ brands, all 2 years old, all doing 100 million a year from TikTok.
on the other, you have people getting grinded down to dust. meta breaking. amazon taking more. wholesale flat.
and this isnt to mention all the great brands that have just sort of... gone dark.
we all know 5+brands from 2020 to now that have sort of went... poof.
very much feels like an important moment in time.
ai is here. markets ripped, now there is some fear.
we are 5 years past the brand spac boom.
warby parker is still down 50% in those 5 years.
it truly is the GREATEST time to be a new builder.
I have seen it first hand. breakout hits adding 10m a month in revenue
but also the old playbook just doesnt work.
teams need to be small.
brand only matters if people are paying.
we are all on the verge of a whole new world
Future Commerce retweeted
Latest @futurecommerce episode. Biggest take away
"Be more like @daisandconfused" - Erica Chen
I gotta get down to Visions this year.
episode here: futurecommerce.com/podcasts/…
Future Commerce retweeted
AI is rewiring how people shop. At Hub+Spoke 2026, @GetSTORD CTO @jacobsboudreau and @futurecommerce's Alicia Esposito broke it down:
40% buy based on the delivery date.
8 in 10 won't return after a bad one.
77% still visit your site even after an LLM recommends you.
Future Commerce retweeted
“The announcement is you can shop anywhere: Gmail, YouTube, search.”
@philwinkle (co-founder of @futurecommerce) on the undiscussed headline of Google’s Universal Cart:
“Where most people are going to encounter Universal Cart is in ads, because that’s where most people discover products.”
Ad unit becomes the storefront.
Future Commerce retweeted
This is a great read on the loss of teen media by @futurecommerce
futurecommerce.com/posts/ins…
Future Commerce retweeted
Google just announced Universal Cart at I/O.
The vision: agentic shopping powered by Wallet, with one universal cart spanning your omnimodal shopping behavior across the web. From YouTube content, to Search, to Gemini.
If this sounds familiar, it should. Amazon's Buy for Me does the same thing: an agentic AI feature that checks out on websites for you.
The big difference: Amazon doesn't power almost every consumer touchpoint across search, discovery, learning, and the creator economy. Google does.
Buy for Me lives inside Amazon, whereas Universal Cart lives inside the internet.
Future Commerce retweeted
"Do you write the story? Or is the story already written?"
This was how we framed LORE, our annual journal from @futurecommerce.
Grab a copy for yourself (next post 👇)
Who really owns your brand's story?
Some would say it's what your customers think of you. Some would point me towards their brand style and guidelines page.
@philwinkle shared a fascinating third option: your brand is actually a mythology.
The truth lives somewhere right in the middle, co-created over time by both you and your community.
It is scary to relinquish that control, but it's the secret to true longevity.
🎧 Search #Shopify1Percent anywhere you listen to pods to catch the full episode.
#Shopify #ecommerce #podcast @futurecommerce
Future Commerce retweeted
TUESDAY
MARCH 24.
DROPPING
AT @SHOPTALK
LAS VEGAS.
Future Commerce retweeted
"We don't need more panels, God, please, no.
We need new formats: smaller, insights, and media-led convenings with editorial points of view.
Capital-light models that don't require a sponsor tier to earn a speaking slot. Experiences designed around thinking, not attendance.
Not because content is more important than experience, but because in an industry where culture and commerce are one and the same, what we say to each other in these rooms eventually becomes what we build."
Everything in this piece by @futurecommerce is sooo good! Framed around commerce, but all entirely true for tech as well.
futurecommerce.com/posts/spo…
Future Commerce retweeted
"AI Product Discovery Drives Brand Traffic" | Phillip Jackson's company, @futurecommerce, surveyed U.S. 2025 holiday shoppers. When AI suggests a product, 77% of respondents leave to buy on the brand's site. He joins @bandholz in this episode. practicalecommerce.com/ai-pr… #ecommerce
ALT Photo of Phillip Jackson of Future Commerce while speaking
Future Commerce retweeted
New Modes explores the shift from linear shopping journeys to always-on commerce — where discovery happens everywhere, all the time.
Built with insights from Commerce × @FutureCommerce.
bit.ly/4oYEF9t
Future Commerce retweeted
It's @futurecommerce's one and only @philwinkle in conversation with Taco Bell's Dane Mathews
Future Commerce retweeted
🔮Maduro's proof-of-life photos triggered something revealing: the internet didn't just verify his tracksuit, it manufactured demand for it through verification itself.
We don't report on geopolitics anymore: humans verify it, and the algorithms merchandise it.
My latest for @futurecommerce
Future Commerce retweeted
Our biggest and most important episode at the end of December is when we forecast the themes for the New Year.
The two big guiding forces ahead: Autonomy and Sovereignty.
Listen to our breakdown on Apple and Spotify:
Apple: futurecommerce.com/podcastap…
Spotify: futurecommerce.com/podcastsp…
One of our 2026 predictions: @Walmart becomes America’s front-line healthcare system.
Healthcare is being consumerized in real time. People are already acting like their own care coordinators. Authority now flows through convenience and utility. The implications are bigger than retail. futurecommerce.com/podcasts/…
Future Commerce retweeted
Today’s shoppers don’t follow funnels — they follow context.
Our New Modes collaboration with @FutureCommerce unpacks what that means for modern commerce teams. bit.ly/4oYEF9t
Future Commerce retweeted
'Twas the night before Christmas, when all through the house, the sounds of the @futurecommerce predictions episode blared through the house. Grafana Dashboard replaced the youtube video of a fire place." Merry Christmas folks!
Future Commerce retweeted
2025 was the year of print.
Looking back on this year, I feel so proud to have been a part of so many cool print objects with so many cool people that are now on my bookshelf. And biggest shout out to my main partner in crime, @glycemag.
Here’s to more printed matter in 2026.
