Grace Sharma | Creative Strategist & UGC Creator

My 8 Sheep ad has been running since NOVEMBER!! I’ve found Testimonial + Dynamic BRoll works best when it comes to targeting fellow moms

🚨Controversial Opinion… maybe🤔 If the price point isn’t relatable, the content shouldn’t be either If it’s not something you would buy or could afford, don’t make the video relatable to your lifestyle It should be for the lifestyle of the target demo 💁🏻‍♀️ let me explain ⬇️ Do I purchase new table linens, decor, and flatware for every holiday? NO Does the person who would buy this expensive food item I’m promoting buy these things? YES

We talk so much about personal brand & it’s important BUT don’t assume personal brand means followers. I barely post on TT & IG but I still made more than creators with 10k+ followers. Focus more on camera skills, copywriting, acting, editing Followers do NOT = $

Don’t know who needs to hear this, but unless you plan to do coaching or sell digital products follower count on X doesn’t matter for UGC deals. I talk to creators w/ 3k+ followers that don’t hit $10k consistently ⬇️ Get out of the vanity metrics mindset—spend time perfecting your craft & post your work 💪🏼

PSA 📣 Your biggest insecurity might actually be your biggest asset when it comes to UGC, so embrace it! Going gray? Don’t dye over it—pitch to gray hair brands Wrinkles? Don’t get Botox or fillers—pitch to anti-aging brands Acne? Don’t Facetune over it—pitch to skincare Your struggles make you relatable and that’s what UGC is all about 🫶🏼