Founder and CEO of Winbound, a marketing agency specializing in ghostwriting CEO / founder content. Unlock your thought leadership with our Bookbound program.
Madison, WI
Joined October 2012
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Well I guess Meta for Business doesn't want our ad dollars. I have an issue with my personal account and client's account, and all I can access is their AI assistant. Guess ad dollars are going to google. @Meta
Marketers often struggle with securing subject matter experts to create exceptional content.
14 tactics to engage the experts, with help from (you guessed it) experts: ow.ly/MreZ50IEi6Z
@JosephLewin @thelionwithinus @WillAutomate @allisondeford @MZiemba1215 @Jeff_Long
Highlights from the 2022 @CMIContent report on #manufacturing #contentmarketing, with insights from author @LisaBeets.
Includes which content assets produced best results, most popular organic channels, which paid platforms produced best results, and more. bit.ly/3NklgNP
How do you get management buy-in for your marketing initiatives? Insights from 10 manufacturing industry experts: ow.ly/xfqv50HVwWw
ALT 10 Ways to Get Management Buy-In for Your Sales and Marketing Efforts
Salespeople don’t always flock to LinkedIn and create content like marketers wish they would. Here is a compilation of sales-friendly tactics you can use to get your team to engage on LinkedIn. bit.ly/3qWusyX
ALT Getting Sales to Engage on LinkedIn
Salespeople would LOVE to have great marketing in their organization. So how do we, as marketers, give 'em what they need?
Sharing four reasons sales often don't support marketing initiatives, and actions marketers can take to drive combined success: ow.ly/F1cE50Ht0EW
Bring in the new year! We look forward to continuing our business relationships in 2022 and beyond. May the opportunity for success be present in all areas of life!
THANK YOU to our loyal customers and partners for all we’ve accomplished together this year. Wishing you the very best as we prepare for the great things 2022 has to offer.
Want to sharpen your tactics in marketing, business and life? Pick up a book! A look at the best business books I read during 2021: ow.ly/Mu7X50Hgtpb
ALT Best Business Books Read in 2021
How does SEO work? Our latest post explains the basic elements that help you get ranked No. 1, and how to optimize the right pieces of content to generate manufacturing sales. ow.ly/9HRt50Hby7y
ALT How to turn SEO into sales
To clients, partners, and exceptional staff: So thankful for you! Wishing everyone a safe and happy Thanksgiving...and more excitement than this turkey head is experiencing.
Our Manufacturing Simplified series reaches out to the brightest minds to explain the world of manufacturing in terms we mere mortals can understand. This post’s focus is Operational Technology in Manufacturing: bit.ly/30wy6Vg
ALT How OT, IT and the Internet of Things Work in Manufacturing
Customers. Internal and external. #obsidianmfg #usamfghour
For sales-driven manufacturers, this step-by-step guide to creating a marketing plan will help you adapt to customers’ desire for more online sales interactions. Keep your sales team in the mix AND adapt to the digital landscape. ow.ly/nr0y50GA8e6
ALT How to create a marketing plan for a sales-oriented manufacturing company
Manufacturers have always been sales-driven organizations. The arrival of a Digital Newcomer has created the need for a new approach. Organizations must adapt to the emerging marketplace. bit.ly/3CcXn4x @JagSheth @MillerHeiman @linkedinselling @RAINSelling
ALT The Digital Newcomer: Why Manufacturing Sales Leaders are Scrambling
Stop and celebrate everything you’ve achieved! Hard workers deserve to take a break. Happy Labor Day!
Marketing departments have long been overlooked and underutilized by manufacturers. Now they’re being called on to deliver, and the challenge is more daunting than ever before. ow.ly/XJEU50G1Fgg
ALT So Now You Matter: Why Manufacturing Marketing Departments are Scared