Luxury & markets analysis without the PR gloss. On-the-ground channel checks from Monaco to Madison Ave. Coverage includes LVMH, Ferrari, RH, Hermès, Cucinelli

Monaco
Joined October 2023
LVMH’s information agency reached out asking to subscribe to my research. Today’s piece has nothing to do with them. It’s about the €195, 7-minute commute I take out of Monaco. 🧵
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Full piece below linked in the comments, including the story of how LVMH’s information management agency reached out to subscribe to my research
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Full Saturday piece free to read here internpierre.substack.com/p/…
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But Lewis Hamilton is ok collecting a €40 million paycheck for racing in Saudi Arabia, Qatar and China which have phenomenal track records on human rights… 🤦🏻‍♂️🥴 $RACE
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Après-ski in Austin, Texas for Formula One this weekend?
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Why didn’t you ask David why he blocks everybody who has a different viewpoint than him? For some reason he seems to be afraid of constructive discussion
Hedge Fund Manager David Orr (@orrdavid) on why he’ll back a delivery guy over a Harvard grad, as long as the track record is real. David Orr runs Militia Capital, a ~$480M hedge fund. ~50% annualized, Sharpe 2. “If you didn’t go to Harvard, they’re not going to give you money. They’re gonna lead you on for years.” We cover: - Edge is just reps. He's placed a few hundred independent bets every year since 2019, more in one year than a lot of hedge fund managers get in a decade. - The two-hour rule: if he can't decide on a stock in an hour or two, he skips it. When a trade goes against him, he quits. "The market said I'm wrong, I'm wrong." - 500 positions in his partition and zero notes. Some of his best shorts are down 40% and he's forgotten what the company does. - The Gogo lesson: he spent 100 hours on a short and was right on the fundamentals (it's now $2), but it ripped to $20 first. All that research made him stubborn on the way up. - The AI risk system: it groups the book into custom baskets like "Banks Done Right" and "yield traps," recalculated daily. A 25% bet can quietly become 45% in two weeks. - How Militia recruits PMs: 95% of track records are junk, and one cherry-picker ran 30 accounts and sent the best one. The PMs who make it include a game show winner, a Spanish government worker and a programmer, with 0.15 cross-correlation. - The best short seller in the world, quietly: 40% a year short only for years, and he still gets a tiny allocation at his fund. - Why multi-managers' real business is marketing. Collect $2B a year in fees on $100B and it's "mission accomplished," whatever the returns. - The long/short tax trick: harvest losses on losing shorts, and never cover one that's down 90%. No tax is due until it's delisted, which can take 10 years. - $150M raised from one email asking LPs for $100M. He says he could raise a billion but won't, and admits they "must have gotten at least somewhat lucky." - His AI stock map: hyperscalers locked customers into take-or-pay deals at ~35% return on capital. If compute prices crash 80%, the end customers get wiped out, not the hyperscalers. - Is investing 99% talent? For big alpha, almost entirely. Pod shop alpha is teachable, maybe for 1 in 50 people rather than 1 in 10,000. Highlights: 00:00 Intro 00:44 How AI custom factor baskets track dynamic correlation in levered portfolios 03:24 Sourcing non-consensus PM talent and verifying live Sharpe track records 07:24 Structuring carry and tax deferral to attract elite proprietary traders 12:50 Why institutional multi-manager platforms fail to back pure alpha 20:22 The two-hour research limit: Avoiding sunk-cost bias in short selling 27:58 Momentum screening vs deep value: Why top longs hit new highs 29:40 Why traditional finance books fail and what operator biographies teach 37:16 Why rapid technological adaptation beats traditional economic moats 39:26 Analyzing the AI trade: Why hyperscalers offer superior downside protection 44:57 Internalizing stock borrow desks to maximize net-of-fee fund compounding 55:25 Avoiding confirmation bias and why shorting revenue growth fails 01:01:42 Pod shop leverage factories vs raw discretionary alpha generation 01:07:12 Unplugging from market narrative feeds to preserve independent conviction
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This is 12 months of US card spend. LVMH’s flagship names are shrinking while Hermès and Chanel grow Louis Vuitton: -4.2% Tiffany: -5.5% Hermès: +7.5% Chanel: +11.1% Everyone thinks I have a personal thing with LVMH. The swipe data doesn’t lie 🧵 $MC.PA $LVMH
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So with Kering where it is today, am I buying, selling or sitting out? The full breakdown, including the brand-level card data, what I’m hearing from stores, and my position, is in today’s note. Read it here linked in the comments 👇
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Read the full note with credit card data here: internpierre.substack.com/p/…
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