Corporate partnerships & sponsorship strategy Brand × Platform × Innovation By Metin Beyond Sponsorship https://xitter.gq/t.co/EpMUc7llum
London and Los Angeles
Joined June 2008
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Most sponsorship conversations don’t become real partnerships.
Not because the idea is weak — usually it’s framed the wrong way.
Brands look at this across marketing, strategy, and increasingly, innovation.
I write about how this actually works:
isponsor.substack.com
Some of the most interesting corporate partnerships don't start with a sponsorship budget.
They start with a business objective, a shared opportunity or a problem worth solving.
The commercial structure comes afterwards.
A sponsorship proposal shouldn't begin and end with audience numbers and brand exposure.
What's the commercial opportunity?
Where's the strategic fit?
And what can the partnership deliver beyond visibility?
Those are the conversations worth having.
Sponsorship isn't just about putting a logo on something.
The more interesting question is what both sides can actually build together.
That's where the conversation should begin.
Interactive Sponsor retweeted
Exclusive: JPMorgan Chase faces paying an additional sum in the region of £100m-£150m as a result of chancellor John Healey's decision to double the corporation tax surcharge on banks, a possible obstacle to the firm proceeding with its new London headquarters. More soon.
Bank of America, Blackstone, Citi and Morgan Stanley Announce Landmark sixty three billion dollars$63 Billion Financing Structure to Enable AI Compute Capacity in Partnership with Broadcom.
newsroom.bankofamerica.com/c…
For strategic corporate partnership and sponsorship sales & advisory enquiries:
interactivesponsor.com
tryandfindus [at] interactivesponsor [dot] com
McDonald’s brings an end to its 32-year FIFA partnership. This begs the question how McDonald’s plans on spending their money elsewhere…
#sponsorshipwoes #sponsorship
Unlike sponsorships, which are primarily short-term and transactional, partnerships involve long-term value and deeper engagement, resource sharing, and mutual benefits beyond brand visibility.
#sponsorship #corporatepartnership #brandpartnership #sponsorshipagency
In February 2021, Chegg’s stock traded at $115 with a market cap of $14.7 billion.
This $14 Billion Business Is Officially the First Company to Be Completely Wiped Out By AI
Read more: entrepreneur.com/business-ne…
Healthy choice….
.@McDonalds is ending its @FIFA World Cup sponsorship after 32 years.
The split follows McDonald’s biggest-ever @FIFAWorldCup campaign this summer, which the company said at the time was its largest marketing push of 2026.
Read more 👉 adweek.it/47H1rf5
Interactive Sponsor retweeted
Revealed: European football giants including AC Milan, PSG and Real Madrid will hold talks in London next week with the US NBA about progress on a new European basketball league into which billions of dollars will be invested to buy city franchises. news.sky.com/story/european-…
If you are currently looking for an agency to manage your sponsorships, build long-term corporate partnerships.
And never undervalue your proposition.
Most agencies force you into a corner:
A commission-only model where they only pitch you when it's easy.
A flat retainer model where they collect a monthly fee regardless of results.
We reject both. Premium representation requires a structure where incentives are perfectly aligned.
We operate on a Retainer as a Draw Against Commission model.
Stop letting direct brand procurement teams low-ball your asset value.
Let an elite corporate partnership agency protect your true market valuation.
interactivesponsor.com
Interactive Sponsor retweeted
Foursquare was acquired last month. The outcome was disappointing. It's taken me a while to write this, but I think I'm finally done grieving it. Here are some thoughts on our final years, an effort to honor the team who helped build & maintain FSQ's legacy, and my attempt to finally get some closure. teendrama.substack.com/p/som…
