Jeffrey MacIntyre 🎯 (@jeffmacintyre) header
Jeffrey MacIntyre 🎯 (@jeffmacintyre) profile picture

🎯 Perso optimist. Content obsessive. 👔 Consultancy + community: @ThisIsBucket. 🧩 Close the personalization gap w/ UX: IA before AI. 🪣 https://xitter.gq/t.co/55ixP8MA3Z.

Bucket List, a newsletter 👉
Joined August 2007
Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)Photo by Jeffrey MacIntyre 🎯 (@jeffmacintyre)
Ah, sweet #persofails. In your way, you've never failed... To be instructive. ✅ Or funny. ✅ Or therapeutic. ✅ All 3, really. You pack an edutaining punch. 🏅 🧵 The art + science of failure in connected experiences, explained by a practicing personalization consultant.
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So much of where personalized experiences are taking us culturally looks net-positive, dynamic, and pluralistic, though center-stage bear takes and moral panic de-oxygenate the common conversation. @PessimistsArc 🫡 See y'all on LinkedIn: linkedin.com/in/jeffmacintyr…
New project! We explore how the most popular genres have shifted over the past 7 years, with K-pop now having more streams than R&B and EDM on Spotify. > pudding.cool/2023/10/genre/
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Replying to @mattwridley
@mattwridley I've really enjoyed discovering your work in the past year and greatly admire the scope and execution of the books I've read, if not always in firm agreement with all your conclusions. How boring would that make a reader's negotiation with a gifted writer, after all.
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I am particularly interested if you've had any opportunity in writing to revisit THE RATIONAL OPTIMIST? I feel like I'd enjoy reading any reflections from the intervening years since publication, if you can point me to any.
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If only enterprise technology was this good a workout
Control room for a German submarine, 1918.
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Technology is removing the need for skill in art
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In ancient Mesopotamia, around 1750 BC, an interesting incident occurred involving the first documented complaint, albeit in the form of a clay tablet. The complaint was composed by a man named Nanni and addressed to a merchant named Ea-nasir. Nanni expressed his frustration regarding the merchant's delivery of the incorrect grade of copper, despite having already made the payment. Additionally, Nanni highlighted his displeasure with Ea-nasir's disrespectful behavior towards Nanni's servant during their confrontation. Curiously, this was not an isolated incident involving Ea-nasir. Archaeologists discovered over a dozen similar "letters" within Ea-nasir's residence. It became evident that Ea-nasir had gained a reputation for failing to deliver products that had been paid for or for mistakenly sending them to the wrong recipients. Moreover, whenever his business ventures faced challenges, he would promptly initiate a new enterprise. These clay tablets, serving as historical evidence, shed light on early consumer complaints and the unethical practices of certain merchants during that era. The discovery of multiple complaint tablets offers a glimpse into the frustrations and grievances faced by customers, emphasizing the importance of fair trade and ethical business practices, even in ancient times.
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"What we eventually run up against are the forces of humourlessness, and let me assure you that the humourless as a bunch don't just not know what's funny, they don't know what's serious. They have no common sense, either, and shouldn't be trusted with anything." Martin Amis RIP
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Martin Amis, Experience – at Paris, France
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Facts. ✊
Bibliotherapy says that we engage with literature not only for pleasure or academic purposes, but to ease existential pains and heal our minds @PeterLeyland12 bit.ly/3La3Ran
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Inosculation is a natural phenomenon in which parts of two different trees, commonly but not exclusively the same species, grow together, self grafting and sharing nutrients The term emanates from latin- ōsculārī, to kiss
The thinner tree was cut years ago and the big one has been holding and feeding it since then. They "wake up" together in the spring and "go to sleep" together in the autumn. #Tiredearth #biodiversity
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Timeline cleanse.
This quoted post is unavailable.
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Think less. Experiment more.
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That is accurate! What do you think?
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It's infuriating how few people know this 👇
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Working inside a printing press at RR Donnelley and Sons, Chicago, Illinois, 1942.
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Looking for success in the IA for AI? @ColinEags and @jeffmacintyre will show you how to score big wins with bite-sized interactions that can automate connected experiences #IAC23 Register here: ow.ly/ZH9850NcBH7 #IA #AI
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This bonsai tree was planted in 1625, and has lived through a lot of history in its 400 years of life It survived Hiroshima, even though it was only two miles away at the time. 📸 Ragesoss
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The core model is one of the finest contributions to the professional literature for content professionals, a real cri de coeur also for the enduring value of information architecture in any content discipline. No structuralist or systems-inclined content SME should be w/o this.
Yay! My book about the Core model is set to launch on Amazon and in book stores in April 2023! You can review an Advance Reader Copy at corecontentbook.com
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also, what the hell is a leprechaun trap
my son designed a leprechaun trap in school and was completely uninterested in the fact that I’m teaching a whole seminar on traps this term
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