JLens empowers investors to align their capital with Jewish values and advocates for Jewish communal priorities in the corporate arena.
Joined January 2013
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NEW! The first-ever Jewish advocacy ETF, created by JLens in partnership with @ADL, launched today on the @NYSE & offers investors a way to combat antisemitism, support Israel and embody Jewish values while investing in America's largest companies. This groundbreaking exchange-traded fund is set to begin trading today under the ticker symbol “TOV” – the Hebrew word for “good”. investjewishly.org/
JLens retweeted
The @UNHumanRights office has updated its @UN_HRC-mandated database of business enterprises tied to Israeli settlements in the West Bank and East Jerusalem. It now names 214 companies, 61 new since last year's update. The database flags companies for ordinary commercial activity, real estate listings, hotel and travel bookings, food and transport services, that any business operating lawfully in the region might perform.
Six public US companies made this year's list, including Airbnb, Booking Holdings, Expedia, Motorola Solutions, RE/MAX and TripAdvisor. @JLensNetwork and ADL have said this database is not neutral human rights work, it is a target list.
This update lands as European governments move to codify trade restrictions against Israel into law, from Ireland's new import ban to proposals in Brussels and Oslo. It will be cited to justify more of the same.
JLens retweeted
In addition to the new JLens Workplace Tracker, ADL affiliate @jlensnetwork just published the JLens Workplace Guide: Practices that Support Jewish Employees at Work.
This guide covers 7 practices with steps for getting started and examples from companies that have adopted it.
Check it out: jlensnetwork.org/jlens-workp…
NEW! Announcing the JLens Workplace Tracker: a transparency and engagement tool that examines the 100 largest U.S. public companies based on what policies and practices they have that support Jewish employees.
Created in response to rising antisemitism since 10/7, the Workplace Tracker recognizes companies that have adopted these policies and gives employees, companies and other stakeholders a common reference point. jlensnetwork.org/thirty-of-a…
JLens retweeted
NEW: ADL and @jlensnetwork examined the potential impact of BDS-aligned investment restrictions on NYC's pension funds and here's what we found:
Divesting from Israel could put NYC taxpayers at risk for more than $37 billion over a decade.
Read the report to learn how calls for Israel divestment are not only morally misguided, but also financially unwise. adl.org/resources/report/nyc…
JLens retweeted
A widely shared post alleges that an Israeli customer of @aloyoga received antisemitic notes in her shipment, including "Death to the IDF" and "Hamas will win." If accurate, this is antisemitic harassment of a consumer because of who she is. ADL affiliate @JLensNetwork, which engages public companies on antisemitism and hate, has contacted Alo's leadership directly.
ynetnews.com/business/articl…
ADL CEO @JGreenblattADL joined @NYSE’s @ICEHousePodcast to discuss ADL’s work to address antisemitism, including efforts with @JLensnetwork on values‑aligned corporate engagement.
Investing involves risk/possible loss of principal. See prospectus: investjewishly.org/
Listen here:
open.spotify.com/episode/2QG…
Our Managing Director @AriHoffnung joined @NYSE’s “Floor Talk” to discuss our Jewish values–aligned approach to corporate engagement. Visit investjewishly.org to learn more or watch the full segment here: youtube.com/watch?v=dVHFGM_p….
JLens retweeted
What a bright light this Hanukkah! I was honored to join @JLensnetwork today as we rang the @NYSE bell in honor of the first Jewish investment fund, TOV. adl.org/resources/press-rele…
JLens retweeted
History was made today: Our affiliate @JLensnetwork rang the bell at @NYSE in honor of TOV, the first Jewish investment fund, marking a milestone in Jewish shareholder advocacy. adl.org/resources/press-rele…
We made history today as we rang the bell at the @NYSE in honor of TOV, the first Jewish investment fund. As the boardroom becomes the emerging battleground against antisemitism, we’re rising to meet the challenge.
Read more: investjewishly.org/adl-and-j…
JLens retweeted
It's deeply troubling that Guinness World Records is refusing submissions from Israel and the Palestinian territories. With @jlensnetwork, we’ve reached out to the leadership at @GWR and the parent company, Jim Pattison Group, to express our serious concern and gather clarification about this double standard. We believe a quick course correction is warranted. timesofisrael.com/liveblog_e…
We applaud @GlassLewis’ recommendation to vote AGAINST Proposal 9 at @Microsoft’s annual meeting. This BDS-aligned measure targets Israel and creates financial, legal, and reputational risks. Read more: jlensnetwork.org/jlens-and-a…
Big news — four leaders are joining our Board as the TOV ETF exceeds $180M in assets. Michael Lustig, Rachel Schnoll, Rob Stavis, and Steven Fineman bring decades of expertise as we amplify the Jewish community’s voice in corporate boardrooms. Read more: investjewishly.org/2025/11/1…
JLens and @ADL urge @Microsoft shareholders to vote AGAINST Proposal 9, a BDS-driven shareholder resolution that creates financial and legal risks while weaponizing corporate governance for political ends. More here: jlensnetwork.org/adl-and-jle…
NYC’s next mayor will have influence over the city’s $300B pension system. Our Managing Director @AriHoffnung and @JGreenblattADL examine how BDS-aligned policies could cost taxpayers an estimated $32B over a decade. Read more: nypost.com/2025/11/07/opinio…
Microsoft recently suspended Azure services to Israel's Unit 8200 — a first for the company outside of legal sanctions. Our Managing Director @AriHoffnung explains why this decision creates a troubling new standard for Big Tech. Read his op-ed here: ynetnews.com/opinions-analys…
JLens retweeted
Hate continues to spread unchecked, as my colleague @AriHoffnung talks about on the Tel Aviv Diary podcast. Through shareholder engagement, @Jlensnetwork and @ADL are protecting the Jewish community while demanding accountability from corporate America. marcschulman.substack.com/p/…