How did a side project became one of the most exciting NFT projects of the year? Selling out $1M+ at launch - in a market everyone thinks is ‘dead’. In this deep dive, I’ll break down: 1. How they launch GVC with practically no followers 2. Risk & Constraints that kill most companies during growth 3. A behind-the-scenes look at costs, revenue, and what it actually takes to bring something like this to life Timestamps 0:00 Intro 0:20 What is Good Vibes Club (GVC)? Part 1 0:53 How to Launch With Practically No Followers 2:18 Target Users, How to Find Them 4:48 Framework to Find Your Biggest Leverage 7:30 Go-To-Market Scorecard 9:57 Strategy at launch, Future Strategy 12:43 Finding the best KOLs. Criteria to think through Part 2 14:51 Risk & Constraints When Scaling 15:07: When do you know if you have completed the “Startup Phase?” 15:48: Operational Scalability Risk 17:15 How to Future Proof Your Growth 18:00 Physical Product Criteria 19:00 Candle 🤙 20:55 More Product Idea Considerations 21:45 Readiness Checklist for Growth Part 3: 23:02 Cost & Profit Breakdown 25:48 Potential Future Cost (Physical Products) 26:57 Personal Thoughts 31:04 Q&A With Christine What differentiates a serious builder vs a more ‘shady’ one 33:37 GVC’s biggest moat 34:43 Product led? Personality Led? 37:25 What would the space lose if GVC disappears 39:20 Smartest thing GVC did. What’s most fascinating about them?