Krackers

Last year I thought Threads was an existential risk to X. When Meta puts its full weight behind something -- by injecting the app into Instagram, it’s DEFCON 5: You have to squeeze out every last drop of growth from all available surfaces to save the app. However, I started to realize that the opposite was happening: It was strengthening X. If you look at any announcement by Zuck, you will see the most rude & toxic comments on the internet. But when he makes those same announcements on X, people are thrilled about how he’s pushing humanity forward. X is a place where people are excited about the future, so it’s no surprise he and his top lieutenants are using it more than their own app. Threads — and Bluesky — have effectively quarantined some of the worst people on the internet. And so I had an epiphany: those apps are X’s anti-abuse systems.