Kyle Waring (@kylewaring) header
Kyle Waring (@kylewaring) profile picture

Athlete & Director of Product, Ad platform @Zynga

Marin, California
Joined February 2009
Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)Photo by Kyle Waring (@kylewaring)
Party up in here!!! We're all celebrating a banner year at Zynga, breaking records and taking names (of our new game launches) – at San Francisco, CA
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Watch Grand Theft Auto VI: An Extended Look. Now on @netflix: netflix.com/GTAVI
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The most recent big dig in ad platform development, who’s next?
Major upgrade to 𝕏 advertising
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Kyle Waring retweeted
Perplexity Computer replaced $225K/yr in marketing tools in a single weekend. We built an AI marketing agent that scans hourly, manages budgets, detects fatigue, and coordinates several campaigns end to end. In one test run, it made 224 micro-optimizations to our ad stack.
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Selling my nitro cold brew coffee maker ecom biz ☕️ It’s growing +93% y/y, asking $9.9k 1.2x rev multiple Reach out if you’re interested!
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Sold! I’m out of the coffee game for the time being. Excited for the new buyers to carry the torch this Christmas season
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Replit right behind OpenAI and Anthropic, wow @amasad
🚨 Introducing the AI Apps 50: Startup Edition Ever wondered how startups are spending their money when it comes to AI? Our team at @a16z worked with @mercury to crunch the numbers and rank the top applications by spend. The list + what we learned from it👇
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SF have we peeked yet?
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Kyle Waring retweeted
Deepseek models are available now in Cursor! Hosted on US servers. While we're big fans of Deepseek, Sonnet still appears to perform much better on real-world tasks. Enjoy!
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Anyone own an Amazon FBA business? Looking for some help assessing an opp
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Kyle Waring retweeted
Bryan Johnson came on Moneywise! Reveals entire net worth and his spend. That’s cool. But a bigger takeaway: his reason for doing this entire thing is to be remembered in 2500. I think having a mission like that outside of money - so good. Also…this is the first time on Moneywise that we did video. Some stuff from the pod: Most people know him for selling Braintree for $800M and starting Blueprint, his longevity protocol where he’s trying to reverse his age. But here's the surprising thing - from age 21, his only goal was to earn the respect of the 25th century. He wants to be one of the 10 people from our era that future generations actually remember. Money was only ever a tool. His view is simple: in 500 years, no one will care how rich you were. Don't Die (his current project) isn't about fear of death - he's actually at peace with dying. It's about creating what he believes will be one of humanity's most important ideological shifts, right up there with the printing press and industrial revolution. In this episode, he breaks down the real numbers: how he deployed his wealth, what he keeps liquid vs illiquid, and why he passed up easier paths to billions to pursue something he thinks will actually matter centuries from now. Check it out on YouTube and let me know what you think.
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Kyle Waring retweeted
The holidays are the best time for working. Everyone who usually interrupts you isn't.
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Incase you were searching for a leading indicator Correlation r = 0.9452926
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Elf on the Shelf is more than a holiday tradition—it’s a booming seasonal business. What started as a self-published book in 2005 by Carol Aebersold and her daughters, has grown into a $500M+ empire. Here’s how it all began and scaled 🎄
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The expansion: Beyond the book, the company launched licensing deals, apparel, animations (Netflix’s Elf Pets), and even a Macy’s Thanksgiving Day Parade balloon. The elf became a cultural icon—and a holiday cash cow.
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Elf on the Shelf succeeded by creating a unique tradition, engaging audiences online, and expanding its brand beyond the core product. It’s not just a toy—it’s an emotional experience for families. That’s the real holiday magic. ✨🎄 My kids love their “Elfie”, do yours?
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timehop in the modern, short term memory loss world is needed
This quoted post is unavailable.
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Kyle Waring retweeted
LoopMe is pleased to announce its acquisition of @Chartboost from @Zynga Inc., a wholly-owned publishing label of @Take2Interact (NASDAQ: TTWO). Read all about the announcement: hubs.ly/Q02_9M8M0 #adtech #acquisition #mobilegaming #digitaladvertising
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