Marek Olszewski retweeted
Ruthless with elimination.
Violent with execution.
Resilient with setbacks.
Relentless with iteration.
Unyielding with standards.
Marek Olszewski retweeted
I have hired (and fired) a ton of CMOs/senior growth people. IMO this position has the most variance of every role. Most marketers I meet are...not good.
GREAT senior growth people understand one very big thing...
How much of their growth is due to good pmf/timing VS skill and their team and how that relates to the current meta + where alpha exists now in customer acquisition.
They know how their product portfolio needs to change to better take advantage of new opportunities, some of which will be temporary, but others will be permanent.
They need to guide the product team + C-levels to ensure the brand's product portfolio doesn't "rot" out of channel/market fit (and to a degree PMF too)
Right now, it's ensuring you have product that works for the TTS/videospam method.
10 years ago, it was meta.
If you observe very well run consumer brands like Monos, Ridge, or Shark Ninja, you will see how they are constantly updating their product portfolio to maximize product/channel fit + product/market fit.
In some categories this is VERY challenging and basically means nuking your hero product. For example, in apparel, you can become well known for a specific hero product that drifts OUT of style...lol. Need to be on top of this!
Marek Olszewski retweeted
Most media buyers are accidentally sabotaging their own performance.
By over-segmenting and campaigns and turning off Advantage+ features, you aren’t “optimizing”, you’re fighting Meta AI.
The reality:
- Consolidation > Segmentation: Stop slicing your audiences; the more you segment, the more the AI works against you.
- Creative signals: The system thrives on strong signals from your creative, not manual tweaks.
- Let the algorithm work: The more consolidated your structure, the better the algorithm handles the heavy lifting.
If you aren’t feeding the machine strong, diverse signals, you’re just fighting a losing battle.
Marek Olszewski retweeted
prediction re the end of spreadsheets
AI code gen means that anything that is currently modeled as a spreadsheet is better modeled in code. You get all the advantages of software - libraries, open source, AI, all the complexity and expressiveness.
think about what spreadsheets actually are: they're business logic that's trapped in a grid. Pricing models, financial forecasts, inventory trackers, marketing attribution - these are all fundamentally *programs* that we've been writing in the worst possible IDE. No version control, no testing, no modularity. Just a fragile web of cell references that breaks when someone inserts a row.
The only reason spreadsheets won is that the barrier to writing real software was too high. A finance analyst could learn =VLOOKUP in an afternoon but couldn't learn Python in a month. AI code gen flips that equation completely. Now the same analyst describes what they want in plain English, and gets a real application - with a database, a UI, error handling, the works. The marginal effort to go from "spreadsheet" to "software" just collapsed to near zero.
this is a massive unlock. There are ~1 billion spreadsheet users worldwide. Most of them are building janky software without realizing it. When even 10% of those use cases migrate to actual code, you get an explosion of new micro-applications that look nothing like traditional software. Internal tools that used to live in a shared Google Sheet now become real products. The "shadow IT" spreadsheet that runs half the company's operations finally gets proper infrastructure.
The interesting second-order effect: the spreadsheet was the great equalizer that let non-technical people build things. AI code gen is the *next* great equalizer, but the ceiling is 100x higher. We're about to see what happens when a billion knowledge workers can build real software.
Marek Olszewski retweeted
My information consumption is now 1/4 X, 1/4 podcast interviews of the smartest practitioners, 1/4 talking to the leading AI models, and 1/4 reading old books. The opportunity cost of anything else is far too high, and rising daily.
Marek Olszewski retweeted
"The child who is not embraced by the village will burn it down to feel its warmth"
–African proverb
Marek Olszewski retweeted
How to predict you are too late?
The mainstream media is talking about the solution.
How to predict you are right on time?
Your smart friends are talking about the solution.
How to predict you are too early?
Nobody is even talking about the problem.
Marek Olszewski retweeted
2 years ago, we scaled to $300k/day while completely out of stock.... and the conversion rate improved 🤐
Without a big increase in angry customers
Most of you will face inventory issues this Q4.
But if you want to keep scaling, here's the playbook we've been gatekeeping for years:
Turn your stock crisis into a conversion multiplier.
We discovered this accidentally when the factory couldn't keep up with demand.
Instead of stopping ads, we tested something controversial:
Preorders positioned as exclusive access.
Not "sorry, we're out" but "next batch arrives in 21 days - secure yours now before we sell out again."
Conversion rate stayed the same. Sometimes went UP.
Why? Because real scarcity beats your fake "low stock" urgency every time.
Think about it:
- Rolex makes you wait 2 years
- Supreme drops sell out in minutes
- Even Labubus create artificial shortages
Your out-of-stock situation is GENUINE scarcity. Use it.
Here's the exact playbook:
1) The Reframe
Forget your fake "Low stock" text. Now you have REAL scarcity.
Scarcity is THE most powerful psychological trigger.
Position it as "so popular we can't keep up."
When customers see you're genuinely sold out, the fear shifts: "What if I miss the next batch too?"
Your messaging: "Due to overwhelming demand, new orders ship [date]. Previous batch sold out in 72 hours."
Simple. But it converts.
2) The OP Pre-Order Widget That Converts
This shows:
- Exact ship date
- How many have already preordered
- Countdown to next batch
You NEED to let your customers know upfront that it's a preorder, provide clear terms, and when they should expect to receive it.
This solves your customer service problem, and the scarcity implemented counters the conversion rate drop off.
This will allow you to scale while on preorders without much drop in performance, or customer service problems.
You don't even need a developer to implement it, you can just have GPT code it from the image.
3) The Backend Protection
Naturally, preorders trigger more chargebacks if done wrong.
Non-negotiables:
- Clear terms upfront
- Email confirmation with dates
- Weekly updates on status
- Disputifier for chargeback protection
We've tested this with students in Evolve at every level:
$10k days ✓
$70k days ✓
$100k days ✓
Conversion holds. Sometimes improves.
The psychology is simple:
When something's genuinely hard to get, people want it more.
Your inventory problem isn't a crisis. It's an opportunity to create authentic urgency.
Q4 stock issues are coming for everyone; something is going to break if you scale too hard.
The question is: will you panic or profit?
Tis one of the many playbooks we've been implementing in Evolve 🤐
I remember you told me to do pre-sells when I ran out of inventory and to install disputifier. I was able to not only maintain my revenue but even scale with preorders. 100% credit to Evolve. Another tool in my kit now in case of inventory issues😅. That alone made much more than my investment. Not including creative strategy and 3:2:2:2 method😅
Marek Olszewski retweeted
This is Tom Zhu
Elon Musk’s right-hand man.
This is the man who made it possible to cut electric car production time to 2 minutes.
Here’s how he made Tesla the most valuable company in the world: 🧵
We’re looking for UGC creators for our wellness brand.
🪷 Long-term opportunity.
📷 Please post portfolios in the comments.
I’ll contact you via DM.
Bonus: pets, access to beautiful nature, kids (good on camera).
#ugc #ugccreatorsneeded
Marek Olszewski retweeted
Wrote a guide on co-founders on Mercury — you could almost call it a "co-founder premortem"
Worth reading the whole thing — but here's part on trying to convert the reluctant:
Learn from the experts. Read Julian's co-founder guide here: mercury.com/blog/guide-to-co…
We’re looking for UGC creators for our wellness brand.
🪷 Long-term opportunity.
📷 Please post portfolios in the comments below.
I’ll contact you via DM.
Requirements: male, based in Spain
#ugc #ugccreatorsneeded
Marek Olszewski retweeted
10 lessons about leadership I learned the hard way..
1. You don’t teach excellence, you demonstrate it. People do what you do, not what you say.
Marek Olszewski retweeted
Your team will continue to underperform until you do something about it...
Here’s how to get them to go from good to great
6 traits of high-performing teams:
Marek Olszewski retweeted
“It’s impossible to live without failing at something, unless you live so cautiously you might as well not have lived at all.”
~J.K. Rowling
Marek Olszewski retweeted
The best way to increase output in your business is to increase talent density.
High talent density = High Output
“Does this person increase or decrease our talent density?”
Marek Olszewski retweeted
"Is this brand legit?" That's what your customers ask before buying.
Here's the truth about Meta in 2024: It's great at converting warm traffic, but terrible at building trust.
The data backs this up - almost half our customers knew about us for over a month before making their first purchase.
Our Black Friday customer discovered us in August. Not through an ad, but through:
1. Our 100k+ member Facebook community
2. TikTok Shop content
3. Unconventional channels like meme pages
4. Broad brand awareness plays with the lowest possible CPM
The results? 400% growth this November.
Meta isn't dead of course. But it's not really your awareness channel anymore.
Stop trying to force cold traffic conversion. Start building trust at scale.
The key? Brand awareness BEFORE the sale.