My wife @adsbyashley1 and I are all about scaling DTC brands through paid media and sharing our journey as we go 🚀 Also, tweeting about ecomm and business 🗒
Joined September 2021
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People don't take enough risk, here's how taking a leap of faith changed my life 👇
A little less than 2 years ago I was in my 4th year of commercial real estate (spent 2 years as a property manager and 2 years as a broker) when COVID hit. Business suffered.
Mark Feldgreber retweeted
Every brand I talk to is testing AI tools. Almost none of them are growing faster because of it.
The brands winning on Meta right now aren't the ones with the most sophisticated AI stack.
AI created a new problem nobody's talking about:
infinite optionality.
Suddenly you can spin up AI-generated creatives, AI email flows, AI chatbots, AI influencer avatars, AI landing pages, all in a week.
So brands do exactly that. They spread thin across every channel simultaneously because the barrier to entry dropped to zero.
And then they wonder why nothing is working.
The best clients we have right now are focusing on one leveraging AI across one part of their business until it's absolutely flawless. The goal isn't' replacing roles but actually empowering them and getting their team to do more with less.
Stop sacrificing quality of quantity.
AI should make you faster at your one thing. Not give you permission to chase ten things at once. Build in one department and become really good at it before moving onto the next.
Anyone have experience running paid ads for an online course? Message me, may have a lead for you.
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Pulled the trigger and signed up for the May cohort @binghott Can't wait!!
My wife and I know a junior ad buyer currently looking for a full-time job. Any agencies or people hiring? Great guy, hard worker.
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This just happened to me. Awful. If anybody has a solution, please let me know!!
After 15 times of Meta logging me out today I finally am locked out of Meta in the middle of an ad build.
I tried setting up an authenticator app, it told me I can't lol. As a media buyer our notifications are wrecked, so getting a code there is not happening.
Great...
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Mark Feldgreber retweeted
Travis Mathew did 2 things right that made me purchase 2 items from them.
1) They emailed me that if I don't use my 3,500 reward points soon they'll be lost. This created a sense of urgency because of course I don't want to lose $35 towards a purchase.
2) On their Polo & Hat collection page they put matching sets together. I'm not the most stylish person, typically I look to my wife for that 😏 But here they make it simple and effortless to pick the perfect color combo for the two products.
Bravo TM, excited about my new set!
Travis Mathew did 2 things right that made me purchase 2 items from them.
1) They emailed me that if I don't use my 3,500 reward points soon they'll be lost. This created a sense of urgency because of course I don't want to lose $35 towards a purchase.
2) On their Polo & Hat collection page they put matching sets together. I'm not the most stylish person, typically I look to my wife for that 😏 But here they make it simple and effortless to pick the perfect color combo for the two products.
Bravo TM, excited about my new set!
Life really is all about momentum.
Have had one of my busier weeks in a long time with work… which has translated to getting more done not just in my business but in my personal life.
I enjoy being busy and riding the wave. Do you guys feel the same?
How good is your follow-up?
The skill of following up can't be understated. People have shorter attention spans than ever, they may have every intention of getting back to you but simply forget or get distracted.
The more you follow up, the more you are at the top of mind and the higher your chance of getting the desired response.
The squeaky wheel gets the grease for a reason.
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Mark Feldgreber retweeted
You can’t let defeats make you work less hard.
Just heard Tom Brady say this to a handful of top prospects that were just drafted.
Applies to all aspects of life, can’t let a failure stop you, rather it should make you push harder 💪
Mark Feldgreber retweeted
When is the last time you bought something because of an ad? What was the product and what platform did you see the ad on?
For me, it was @cutsclothing a few weeks ago on Instagram.
You can’t let defeats make you work less hard.
Just heard Tom Brady say this to a handful of top prospects that were just drafted.
Applies to all aspects of life, can’t let a failure stop you, rather it should make you push harder 💪
Mark Feldgreber retweeted
The 4 pillars you need to be successful at media buying:
✅ In-Depth Knowledge of Advertising Platforms
✅ Data Analysis Skill Set
✅ Continuous Learning and Adaptability
✅ Ingenuity To Test New Ideas
When is the last time you bought something because of an ad? What was the product and what platform did you see the ad on?
For me, it was @cutsclothing a few weeks ago on Instagram.
The 4 pillars you need to be successful at media buying:
✅ In-Depth Knowledge of Advertising Platforms
✅ Data Analysis Skill Set
✅ Continuous Learning and Adaptability
✅ Ingenuity To Test New Ideas
There are no shortcuts in life... but having a mentor comes pretty darn close.
• They provide guidance and valuable insights based on their experiences
• They offer a new perspective and can help you navigate challenges
• They can help you avoid common pitfalls and mistakes they've made.
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I once thought I'd never leave the real estate industry...until I discovered the digital marketing world.
What's possible from just your phone and internet connection is mind-blowing. Once I realized this the light bulb turned on and there was no looking back.
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Being open-minded has been my secret weapon, and it could be yours too.
When the pandemic hit, my real estate business took a hit while my wife's freelance business in paid media buying started picking up. I began helping her on the side, and within 3 months, I took the leap to make it my full-time career.
Fast forward 2+ years, and we're thriving and growing. Thanks to this switch, we've traveled and had experiences we never thought possible. I never expected to jump into the e-commerce world, but I'm grateful for being open-minded to it.
Don't be afraid to take a leap and explore new opportunities 😎
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