My wife @adsbyashley1 and I are all about scaling DTC brands through paid media and sharing our journey as we go 🚀 Also, tweeting about ecomm and business 🗒
Joined September 2021
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Mark Feldgreber retweeted
Every brand I talk to is testing AI tools. Almost none of them are growing faster because of it.
The brands winning on Meta right now aren't the ones with the most sophisticated AI stack.
AI created a new problem nobody's talking about:
infinite optionality.
Suddenly you can spin up AI-generated creatives, AI email flows, AI chatbots, AI influencer avatars, AI landing pages, all in a week.
So brands do exactly that. They spread thin across every channel simultaneously because the barrier to entry dropped to zero.
And then they wonder why nothing is working.
The best clients we have right now are focusing on one leveraging AI across one part of their business until it's absolutely flawless. The goal isn't' replacing roles but actually empowering them and getting their team to do more with less.
Stop sacrificing quality of quantity.
AI should make you faster at your one thing. Not give you permission to chase ten things at once. Build in one department and become really good at it before moving onto the next.
Mark Feldgreber retweeted
Travis Mathew did 2 things right that made me purchase 2 items from them.
1) They emailed me that if I don't use my 3,500 reward points soon they'll be lost. This created a sense of urgency because of course I don't want to lose $35 towards a purchase.
2) On their Polo & Hat collection page they put matching sets together. I'm not the most stylish person, typically I look to my wife for that 😏 But here they make it simple and effortless to pick the perfect color combo for the two products.
Bravo TM, excited about my new set!
Mark Feldgreber retweeted
You can’t let defeats make you work less hard.
Just heard Tom Brady say this to a handful of top prospects that were just drafted.
Applies to all aspects of life, can’t let a failure stop you, rather it should make you push harder 💪
Mark Feldgreber retweeted
When is the last time you bought something because of an ad? What was the product and what platform did you see the ad on?
For me, it was @cutsclothing a few weeks ago on Instagram.
Mark Feldgreber retweeted
The 4 pillars you need to be successful at media buying:
✅ In-Depth Knowledge of Advertising Platforms
✅ Data Analysis Skill Set
✅ Continuous Learning and Adaptability
✅ Ingenuity To Test New Ideas
Mark Feldgreber retweeted
I think Twitter's "For You" page exposed to me how too many in our industry are so focused on building their personal brands they've lost the whole point of what made Twitter so great for so many years for this industry.
From recycled threads, to podcasts, to newsletters that contain mostly sponsored posts... Being a "thought leader" has lost its touch.
I'm critical of our industry because for those entering the space it is getting harder and harder to figure out who is real and who is faking it.
Mark Feldgreber retweeted
If something sounds too good to be true, it probably is.
I’ve been fooled before by this and had to learn the hard way, don’t fall for it.
If it was that easy everyone would be doing it.
Being successful isn’t easy but it’s worth it.
Work. Hard. Consistently.
Mark Feldgreber retweeted
Stop Relying on UGC...
There are multiple ad styles you NEED to leverage for your DTC brand to see winners
I created a doc with all my winning creatives for different steps of the funnel
RT & Comment “send” and I’ll DM you for free
(Must follow. First 500 ppl only)
Mark Feldgreber retweeted
Being a media buyer requires you to be excellent at:
1. Creative analysis
2. Data analysis
3. Marketing strategy
If you lack 1 of the 3, partner with someone who is good at it. Learn it.
