Noah Fleming

Name one thing you will not hand to AI this quarter. Not a category. One concrete thing. What is it?

“Soul at Scale offers a practical roadmap for using technology to strengthen customer loyalty, earn trust, and grow a business without losing the human touch.” Nir Eyal, bestselling author of Hooked @nireyal Pre-order: noahfleming.com/soulatscale

Most CEOs I talk to can name their top 10 accounts. Fewer can name who owns the next call on each one. Do you know yours: yes, mostly, or no idea?

“…the businesses winning tomorrow are not the ones automating the most, but the ones protecting the human behaviors that earn trust. … Soul at Scale is the book that shows you how.” Marshall Goldsmith, NYT bestselling author @CoachGoldsmith Pre-order: noahfleming.com/soulatscale

I mean, were we really that surprised a car could do a flip, or land properly!? The @SpaceX continues to do the remarkable over and over again!

When a new buyer takes over an account, what do you hand them first: a price sheet, or the story of what you already did together?

Anyone find a way to get @AnthropicAI’s Duets and @bot to effectively work together, share tasks, reduce usage across one or the other?

If your @bot’s are slow and groggy this morning. status.x.ai/history?incident…

Talked with a past client this week about loyalty earned over years. Their customer's buyer leaves. The new one never saw the history, thinks "we can find this cheaper," and wants to be the hero. When your champion leaves, who tells the new buyer your story?

I asked which is hardest to keep human. One answer: the price talk, since AI is already taking notes in that meeting. Fair. Let AI take the notes. The buyer still needs to feel they're talking to you. Do you tell clients when AI is in the room: always, sometimes, or never?

This week I wrote to four manufacturers near me. Each just added machines or jobs. My pitch: use AI to give every person 2 to 4 hours a week back. Then pick on purpose where those hours go. If your team got 3 hours back, where would they go: customers, training, or admin?

I sent four notes yesterday to CEOs who just bought another company. In every deal I've seen, the deal is the easy part. The hard part is the customers who were loyal to the old firm's people. After a deal, who calls the top accounts first: the CEO, sales, or nobody?

Every power nap app I found wanted a subscription. So I built my own with Claude Opus 5.5 in about 10 minutes yesterday. → Nap lengths based on sleep research → Brown or white noise → An alarm that eases you awake → A tracker that learns which nap length leaves me sharpest No paywall. No ads. Exactly the features I wanted. What a world we live in!!!

Last night I wrote two former clients just to say thank you. Nothing to sell. They trusted me for years, and I wanted them to hear that from me. That note is the part I'd never hand to AI. Last time you thanked a long-time customer with no ask: this month, this year, or never?

One of the best examples of Soul at Scale I've seen today: Ross Video's CEO puts his own phone number and email on a page called Call the Boss. Unhappy? Call David. Happy? He likes those calls most. Big company, human door still open. rossvideo.com/support/call-t…

The integration between @1Password and @bot has improved significantly....It's tgone from working 10% of the time to nearly 100%. Makes things a lot easier.

On Monday a contact introduced me to a firm leader. Great first call. I thanked him, then asked one more thing: if anyone else comes to mind, send me their name and I'll reach out. Most owners stop at thank you. Do you ask for the next name: always, sometimes, or never?

CEOs keep asking me this week: what do we hand to AI, and what do we protect? My short list. Hand off: scheduling, first drafts, meeting notes. Protect: the apology, the price talk, the thank-you after a big win. Hardest to keep human: apology, price talk, or thank-you?