PR practitioner by day currently working at DiGennaro Communications. Co-Founder of the Girls Loft Series (@girlsloftseries)
Brooklyn
Joined November 2010
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Christine P O'Rourke retweeted
#COVID19 has forced us all to rethink how we communicate. We’ve tailored our offerings to increase the effectiveness of your marketing efforts in the current environment. Learn more at digennarocovidresponse.com
Christine P O'Rourke retweeted
MS disease progression is very difficult to measure which is why @ThePitchAgency worked with @roche to use machine learning to develop Floodlight. "It was much more about a return on creativity which is what Floodlight is all about" @bamose #CannesLions2019
Christine P O'Rourke retweeted
We worked toward evolving A/B testing so there aren’t winners & losers. We needed to parse signals from noise. Experiment to see what performs. Iterative testing pushed graphic changes that made the campaign perform better. @TMobile @taholland @mrednor @decodedadv #SMWNY
I liked a @YouTube video youtu.be/IEIq8XNCpKk?a Passionately Curious | Sarah DaVanzo | TEDxAsburyPark
Omnicom’s Sparks & Honey Repositions Itself as a Consultancy, Brings on New CSO adweek.it/2lVHcDv
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Does any story really vanish once it's been told? Bravo to Instagram's Cannes experience this year: adweek.com/digital/instagram…
It's a Family Thing....congrats on a great new campaign Red Tettemer O'Connell + Partners! lnkd.in/dYb8WG8 adweek.it/2L1MMj6
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"Happy farmers make better coffee" says @redtettemer president/CCO Steve Red - @campaignliveus covered the agency's latest work for Laughing Man Coffee, which puts real coffee farmers + @RealHughJackman front & center bit.ly/2Iv0YQ8
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Christine P O'Rourke retweeted
A former ad agency CEO has built a digital research tool which he calls the Siri for marketing execs @BI Prime read.bi/2I9FOXR
The "Siri for Marketers" is here, or as their team likes to say, the "Waze for Business" -- congrats on the launch of Suzy!! lnkd.in/e7zUK8c
Christine P O'Rourke retweeted
Sparks & Honey recaps the entire Internet in one hour each day adweek.it/2zJStQj
participated in a Q&A with an Astronaut today. can check that off the bucket list. xitter.gq/sparksandhoney/status/…
"It’s easy to see the beginnings of things and harder to see the ends." -jd createcultivate.com/blog/201…
👏congrats guys! 👏 xitter.gq/fly_helo/status/897859…
Hello, London! We’ve just launched our UK arm, watch our adventures in Europe and beyond @HELOLONDON.