Affiliate. Founder https://xitter.gq/t.co/Svk3vqcCvH (300k+ leads/yr). We help enterprises targeting consumers/SMBs get more qualified leads (Pay-Per Lead)
Las Vegas, Nevada
Joined November 2023
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We manage about $500k/mo in ad spend now.
Running Facebook(meta) ads in these verticals:
- Newsletters (Finance, AI, Real Estate, religion, spirituality)
- Home services
- Other consumer services
I think both open weight and frontier models have a place to be in the future. Open weight models have too many guardrails and wont be perfectly adjusted for many businesses . Frontier models are trained on so much bought data that overall they will be generally better than open weight models. Personally I would prefer having open weight models on our servers/rented servers and having them trained but many just won’t want to go through the hassle of doing it. Anyway, no matter what happens, infrastructure companies will benefit from this
yes, which opens so many opportunities for advertisers who are actually more creative and trained on working years of copy and creative angles and have no pre-filled guardrails
Anyone hiring a full-stack dev/software engineering?
I know a really solid full stack engineer who built trackers, CRM systems, processes automations related to sales, lead generation, call centers.
he's looking for his next role now. CRM, automation, backend/APIs, full-stack
(he's based in Miami)
if you're hiring or know someone who is, comment or DM me and I'll connect you two for FREE
I m just doing it because I don't want talent to be wasted. (no financial incentive)
I don't care tbh about win rate. that's a bad metric to judge success. there's only one metric that matters. lifetime profit.
Anyone hiring developers?
A killer full stack AI software engineer that just gets shit done and gets it done fast is available .
full stack, builds full scalable systems that actually work. around 3 years experience and honestly works like someone with way more.
Will automate all processes in your business and make you a lot more on software and speed and systems than what you paid him. Truly an asset
if you need someone like this comment “dev” and I’ll shoot details to you for FREE
Anyone is looking for a really amazing ai software engineer that just gets shit done and gets it done fast. full stack, builds full scalable systems that actually work. around 3 years experience and honestly works like someone with way more.
Will automate all processes in your business and make you a lot more on software and speed and systems than what you paid him. Truly an asset
if you need someone like this hit me up in DM for FREE intro.
we backtested CTR and CPM on our meta ad sets to see if they tell you early which ones will win
300 new ad sets, every offer, last 90 days. looked at the first 2 days vs what happened after
short answer: not really lol
low CTR does mean fewer winners. but meta + our pause rules already starve those ad sets, so a CTR kill rule saved us basically nothing
high CPM? not a red flag at all. the high CPM ad sets actually had better ROAS haha. killing on CPM would’ve shut off a bunch of winners
cheap clicks don’t save a bad ad set either. we even tested giving them 2 more days if CPM was cheap and CTR was high. still lost money
what actually works is early ROAS
ROAS 1+ after 2 days → won 75% of the time
under 1 → about 10%
didn’t matter what the CTR or CPM was
There's just some trivial things claude won't do for "security sake" that grok will do easily with no questions asked. it's pretty annoying but it is what it is. bullish open weight models
grok bot is not there yet in terms of model quality and output. it's practical and useful, but not so much when it comes to in-depth quality work. probably just a matter of time when it gets there though. i really like calling on behalf of me feature though
Idk maybe i am not using grok bot to its full potential but i see it not as good at Claude for the most things.
I purposefully write with mistakes, lower case and improper/missed punctuation, so people don’t think it’s ai lol
Prompting is still very important. Tooks us tens of thousands of dollars tweaking prompts and processes to make ads as natural as possible
Most acquisitions are painful and don’t work out. Very few companies doing it right and it’s very painful when the business largely depends on people. In those cases chances of failure increase white a bit. Good processes and long term employee retention plans help tho
My richest friends are all playing the M&A game.
Mostly buying other businesses with their main biz's cash flow.
Or they sold their own business.
Such an incredible way to scale. Especially if you're sitting on lot of cash.
Yet 8/10 of the guys I speak with never even considered this.
They just keep trying to scale ads or launch things from 0.
Worth educating yourself in this and finding more options to deploy your capital.
My goal for 2027 at least.
