Sawadee

At 19, I made my first $100k running FB ads. Put it all into crypto and lost it all lol. ⠀ The money came fast. But it left just as fast. Same thing is happening in Ecom. Dudes rip a viral product off Kalodata, hit a few big days, then the product dies and they can't do it again. ⠀ You can get lucky once. But you can't replicate luck. You can only replicate skill. ⠀ And it's not just the lucky ones. Tons of dudes I know with real skill still end up on the dark side running blackhat. And that number is only going to go up. ⠀ Business isn't always going to be up and up. It moves in waves. ⠀ When it's up, they buy the Lambo, the watches, the Dubai apartment. Partying every weekend, flexin it all on IG. And they stop doing what got them there. ⠀ Then the dip comes. Revenue drops, but the Lambo payment doesn't. ⠀ And once you know how that lifestyle feels, it's hard as hell to give it up. ⠀ So instead of thugging it out and building skills, they resort to fast money. Sneak a hidden auto-rebill into checkout. Ship inferior models of the product, or not ship at all, etc ⠀ That’s what lifestyle inflation does to you. ⠀ Simple rule: if you can't buy the watch 4x in cash, you can't afford the watch. ⠀ Whereas if you don't blow it all the second it comes in: ⠀ > Build skills > Provide real value > Build a business you're proud of and can tell your kids about > Exit for generational wealth ⠀ Can't go wrong. ⠀ Instead of coping, accept your skill issue. It’s hard in the moment but thugging it out and doing things the right way will still lead you to a ton of cash. ⠀ Look at 9-figure brands like Hiya. They got screwed by covid supply chain issues. Instead of giving up they give it their all and ended up doing $103M/year selling kids' vitamins. Then exited at a $260M valuation. ⠀ Raj in Evolve is living it right now. His product was only supposed to sell in Q4. Last Q4 it hit a $54k day. Then it died in January. ⠀ Instead of grabbing a shortcut, he stuck with the same product and worked on his skill. Kept testing angles until he cracked a crazy evergreen one. ⠀ Last month he hit a $100k day with it. ⠀ Seasonality got him the first one. Skill got him the second. ⠀ The goal isn't to get rich quick. It's to get rich for sure. ⠀ Few.

If your ad isn't working, 90% of the time it's the hook. ⠀ Took me 6 years and millions in ad spend to figure out what makes a hook convert. ⠀ You're getting it for free. ⠀ Here's how to write hooks that actually scale your brand to $100k/day:

How to build a supplement brand that actually scales to $100k/day: ⠀ 1. The problem: Start with a problem people in your niche already have, not a product you ripped off TikTok Shop. Nobody pays a big multiple for a dropship supplement that barely works. And pick something you'd take yourself. You'll understand the customer better, and you'll keep pushing when things get hard. ⠀ 2. The white space: Go into a category that already sells and find what nobody there is doing yet. Eric Ryan (Method, OLLY) walks the supermarket aisle, finds the shelf where everything looks the same, and makes his look different. Just don't force a format nobody takes. Grüns worked because people already knew greens and gummies. ⠀ 3. The demand test: Before you spend on inventory, check if there's even demand. Post as the customer on Reddit and forums, and if people are into it, mock up the site and ads with AI and run a preorder test for 2 weeks. Refund whoever buys. Breaking even means you've got traction. ⠀ 4. Positioning: List what every competitor says, then find what they're not saying. That gap is your position, and without one, the first brand that copies your product takes your customers. Pick an enemy, like Hiya ($260M exit) refusing to add sugar even when kids wouldn't take it. And serve one customer the big brands ignore, like Bloom doing energy drinks for women. And make the product look like what you stand for. ⠀ 5. The formula: Have Claude draft it from your research, then spin up agents to review it as a food scientist and as your customer. Expect it to be off in places. Take it to your factory's R&D team to see what's possible, then get a chemist or doctor to review it. If they help formulate it, that's a selling point too. ⠀ 6. Sourcing: Use a sourcing company, or go to Alibaba and make sure you're talking to the actual factory, not a trading company. Get samples, and lab test them and your first run. Fully custom takes 3-5 months, and your first order is usually low five figures with 30% down and 70% on delivery. ⠀ 7. Launch: Early on, your LTV is just your first order, because no rebills have come in yet. So launch front-end profitable and prove the product and fulfillment work. Then test subs in a separate campaign, and if the take rate holds and it's still scaling, move everything over. Subs convert lower, but they pay you again in month 2, 3, 4, so you can afford to pay more per customer than everyone else and outspend them. ⠀ 8. Payments: Make your bank statement name recognizable, remind people before you charge them, and make cancelling easy. If someone forgot to cancel, refund them. It's not worth losing your processor over. And act like a real brand, because processors don't just look at your chargeback rate. They check your reviews, your socials and whether all your content is AI. ⠀ We've helped 12 supplement brands scale to $100k/day with this playbook. ⠀ Tis the way of the chad scaler.