Communications specialist, content specialist, music nerd, yogi, arts and culture, IABC and CPRS member #marketingcommunications #tech #B2B
Vancouver, BC
Joined March 2014
- Tweets150
- Following622
- Followers200
- Likes477
Sheldon McRae retweeted
First in-person event for @IABCBC and @CPRSVancouver in 20 months! Excited that our communities are coming together for this momentous occasion! Thank you @steamworksbeer for hosting us! #letsgettoasty. Shouts out to the amazing @NicoleKeay and @PhoeLam featured in this clip 🎄🥳
Sheldon McRae retweeted
Great writing makes millions.
OK writing makes nothing.
Here are 11 copywriting frameworks to help you sell your ideas:
Sheldon McRae retweeted
Volkswagen, Ford, GM, Toyota, and BMW collectively spend $25B+ on advertising each year.
@elonmusk says Tesla will always spend $0 on advertising.
The result?
Tesla is worth more than the 9 largest car companies combined.
Here are 16 takeaways from their marketing playbook 🧵
Sheldon McRae retweeted
I wrote 10 blog posts and edited 16 by other writers in the marketing and eCommerce niches in July.
Here are 10 things which make a great blog post!🧵
Sheldon McRae retweeted
I've written marketing copy for 6+ years.
Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.
Sheldon McRae retweeted
Are you a member of @IABCBC? If so, we want to hear from you! Complete our member survey by June 30 & enter to win some great prizes, including a one-year FREE membership or one of two $50 prizes from SNACK HEROS! surveymonkey.com/r/JZ5TT7V
Sheldon McRae retweeted
Talking Truths - Following in Her Footsteps hosted by Olivia C. Davies, O Dela Arts / Matriarchs Uprising. 4 artists who have blazed trails for other Indigenous women in the performing arts share stories. #TSF2021 #summersojourn #indigenous . Watch now ow.ly/QYnC50FepOr
Sheldon McRae retweeted
Here's what's trending on Facebook and IG socialmediatoday.com/news/fa…
Sheldon McRae retweeted
There is still time to register for tomorrow evening's virtual reunion!
Join us for an @IABCBC 40th anniversary virtual reunion this Thu, April 29th at 7 pm and help us #TellOurStory. You can share your memories at the event, and we'll also show how easy it is to share your stories and photos online. #IABCBC40 Sign-up today: ow.ly/pE4w50Ez1R9
Sheldon McRae retweeted
I love simple abstractions. This thread is full of them.
Worth reading.
This quoted post is unavailable.
Sheldon McRae retweeted
Join IABC for a discussion on Indigenous #equity #diversity and #inclusion with senior communicators @juliholloway and @nicoletaylors on March 11. Learn how to incorporate Indigenous world views into the workplace. Register at bit.ly/3qJsKhS #IABC
Sheldon McRae retweeted
Love this—please share! 🙌
The 2020 unemployment crisis disproportionately impacted already marginalized communities. @Lighthouse_Labs wants to help. They’ve partnered with @WeAreBCTech to grant full scholarships to women & BIPOC communities in BC; click to apply: bit.ly/3o6m3on
Sheldon McRae retweeted
We can all help stop microaggressions at work. on.inc.com/zSTBGL6
Sheldon McRae retweeted
A high-converting landing page is made up of 5 elements: my new blog.
roastmylandingpage.com/blog/…
Sheldon McRae retweeted
The digital advertising market has been hit hard by the global ad spend slump, triggered by an ongoing global pandemic. Hear from our @MunsterPete as he discusses the opportunity in the Open Web & how restoring consumer trust is driving growth: adnews.com.au/opinion/out-of…
Sheldon McRae retweeted
Which metrics are most relevant for your business (via @ab80) socialmediatoday.com/news/8-…
Sheldon McRae retweeted
This year, we were recognized as @IABC's Large Chapter of the Year! Join us at our June 24th AGM & Virtual Social to reconnect with your chapter and learn what we've been up to: ow.ly/Y38550A2Y6s @IABC @iabc_cwr #IABC
ALT IABC/BC logo and an aerial view of people using laptops.
Sheldon McRae retweeted
On the 1 year anniversary of the @MMIWG final report: Take a moment to thank the thousands of survivors, families, Elders, community members who came forward to share their stories. So many families shared their deepest pain and asked for justice.
Sheldon McRae retweeted
The Importance Of #AI
With it developing it is way too valuable. And with its importance, there are also its dangers meaning it’s a risk to use artificial intelligence but it’s clearly helping, so the reward is still successful.
#SmartTechnologies
ow.ly/ZJ8v30qKIeB
Sheldon McRae retweeted
The new Indigenous Innovation Initiative will bring seed funding to help Indigenous women and gender-diverse people overcome barriers they face in business & entrepreneurship, with awards up to $250k per project!
Find out more about the program here: cbc.ca/news/canada/north/ind…
