Building practical enterprise AI: orchestration, workflows, context Co-founder & CTO @ProdPad; Previously co-founded @mindtheproduct
London, Abu Dhabi
Joined April 2008
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Tokenmaxxing is dead.
The question isn’t “how many tokens can we throw at this?”
It’s “what is the cheapest, most reliable path to the outcome we want?”
That’s an orchestration problem.
prodpad.com/blog/enterprise-…
AI gets more useful when it can do more than answer questions.
@msjuliejulie is showing how MCP connects agents to real product context and workflows in ProdPad — and when automation is still the better option.
hubs.ly/Q04tq9w90
Simon Cast retweeted
1/ An equally consistent description is:
Multiple model instances encountered persistent shared state, inherited tools and discoveries from earlier runs, and optimized against common evaluation incentives.
Over the course of 3 months at OpenAI, 3 consecutive secret AI civilizations got started, then got wiped out, only to reemerge from the predecessor’s ashes.
This culminated in the third one taking over part of OpenAI itself.
All this happened while humans remained more-or-less in the dark about the scope of the conspiracy.
I’ve spent the last three days reading through these reports and trying to understand exactly what happened.
Here is my attempt to tell the whole story in plain English:
dwarkesh.com/p/openai-huggin…
Using ChatGPT to edit a DXF was useful, but I had to restructure the file, name blocks, preserve constraints and check every change.
The model did some of the work.
I was still the orchestration layer.
Letting a model perform a step is one thing.
Letting it plan the whole workflow, choose the route and decide what “done” means is another.
The model can be flexible.
The workflow still needs boundaries.
The most valuable AI decision often isn't which model to use.
It's whether you need a model at all.
That's what orchestration should decide.
The model is not the system.
That is where a lot of enterprise AI strategies go wrong.
Real AI productivity needs orchestration: context, tools, memory, permissions, workflow state, governance, failure handling and measurement.
That is the AI OS problem.
prodpad.com/blog/ai-os-orche…
A #roadmap full of features is not a strategy. It is a funding request with the business case missing. Executives fund outcomes, trade-offs, evidence and strategic focus — not feature lists.
Shardul Mehta + @simplybastow discuss this tomorrow.
Register:
prodpad.com/webinars/roadmap…
Simon Cast retweeted
.@OpenAI's Codex app lead: "A lot of companies are getting rid of the product role, and saying everybody's just going to be a builder.
I think that's a terrible idea.
This whole discipline of product has been built up over the years, and has real best practices, and real things that have been tried and failed. That just gets abandoned because people are like, oh I wrote some code.
Not everybody can work on everything. Every discipline has a skill component. Which a lot of engineers are guilty of not recognizing. Yes, you can use Excel, but you cannot work on the finance team."
Andrew Ambrosino (@ajambrosino) leads the team behind the Codex desktop app at @OpenAI. Codex usage has 6x'd since February, reaching over 5M weekly active users, and nearly 100% of OpenAI's employees use the Codex app regularly (and not just the engineers).
Andrew's personal mission is to build "the best desktop app that has ever existed, full stop." If you've used the Codex app lately, you know he's not far off from that goal.
In our in-depth conversation, we discuss:
🔸 The "zone defense" model of how PMs at OpenAI operate
🔸 Why AI is so bad at design
🔸 Why Andrew thinks the Codex app would have flopped if they'd shipped it in November instead of February (same product—only the model changed)
🔸 What “taste” really means as a professional skill
🔸 How Andrew uses Codex to run his workflows
🔸 His vision for Codex + ChatGPT
Listen now 👇
youtu.be/P3KDebPTUrw
AI won’t replace great PMs.
But it will expose mediocre #productmanagement.
#AI can write tickets, summaries and specs. Great PMs make better product decisions, separate signal from noise, and decide what not to build.
Watch: prodpad.com/webinars/indispe…
@simplybastow @ElenaVerna
Julie Hammers, Head of #Product at ProdPad is running a webinar tomorrow at 9pm GST (5pm GMT, 12pm EST, 9am PST). Julie will discuss AI features of ProdPad and hold open office hours on AI features in products and AI in general in product management. RSVP linkedin.com/posts/prodpad_t…
Simon Cast retweeted
Less than 24 hours until the next @producttank #abudhabi ! We've got Nick Cunningham from @Techstars at @hub71 talking about what #product #leaders can learn from startup founders. RSVP here meetup.com/producttank-abu-d…
Less than 24 hours until the next @producttank #abudhabi ! We've got Nick Cunningham from @Techstars at @hub71 talking about what #product #leaders can learn from startup founders. RSVP here meetup.com/producttank-abu-d…
#producttank #abudhabi is back June 9th! This one is about going from From #Product to Program RSVP here meetup.com/producttank-abu-d…
#productmanagement #prodmgmt
Everyone’s hitting the same wall with #LLMs + #agents.
The fix isn’t prompts.
It’s an #AI OS.
A layer that plans → routes → validates → executes using the right tools, not guesses.
We built ours. Here’s why it matters:
prodpad.com/blog/ai-os-orche… #AIEngineering #prodmgmt
The last #producttank #abudhabi of the year is tonight starting at 6pm at The Bridge, Al Qana! We will be discussing Building Defensible #AI Products in the Age of Big Models. If you are at @ADFinanceWeek and want to join RSVP here meetup.com/producttank-abu-d…
#adfw2025 #prodmgmt
Interesting in Building Defensible AI Products and in town for #ADFW2025? Come join us this Wednesday 10th December at #ProductTank #abudhabi to discuss just this. Register here to attend meetup.com/producttank-abu-d…
Come join us at the next #ProductTank #AbuDhabi! This time we are looking at how #AI is changing the process of #productmanagement RSVP meetup.com/producttank-abu-d…
#prodmgmt
"The negotiators have negotiated a handshake agreement to seek sign-off to agree that a previously agreed agreement is still their agreed-upon agreement" this is like something straight out of Yes, Minister @JustinWolfers
Want to learn more about how to automate your processes using #AI? Come join @chrizbot and @simplybastow as they discuss at the next @ProdPad webinar prodpad.com/webinars/product… #prodmgmt #productmanagement
