SPIN is the operating system for Physical AI. We combine smart tags, space sensing, and software to turn physical products into AI-operable assets.

San Francisco to the world
Joined April 2023
Stellar Meridian 2026 + @smartmerchai Every tee and cap is minted on Stellar Soroban and is a network node for Physical AI. Tap to unlock. SMARTMERCH, an AI agent of SPIN OS. SPIN + @StellarOrg, building the trust layer for RWA in the Physical AI age since 2024.
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“This Fendi-Approved Digital Product Passport Enabler Wants Fashion Products to Be Smart.” — WWD WWD features SPIN’s work with FENDI (LVMH). The shift: from product passports and compliance to Smart Products and Physical AI.
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Protect · Recover · Create. Protect existing product value. Recover value throughout the lifecycle. Create new revenue through services and experiences. From product blindness to Product Lifetime Value.
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The opportunity goes beyond compliance. Smart Products can enable ownership transfers, care and repair, resale and circular services—extending brand relationships and opening new revenue streams beyond the first sale. This is Product Lifetime Value (PLV).
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At FENDI, SPIN OS is deployed in live enterprise operations—bringing greater visibility and control over high-value products while reducing manual work, operational friction and lost-product risk. Physical AI begins with real-world infrastructure.
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Born from European luxury fashion. Founded in San Francisco. Operating between Silicon Valley and Taipei. SPIN combines hardware, software and intelligence to make physical products identifiable, operable and AI-ready throughout their lifecycle.
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FROM PRODUCT PASSPORTS TO SMART PRODUCTS >> THE EXECUTIVE SESSION At Fondazione Sozzani, SPIN convened leaders across luxury, sport, manufacturing and technology to explore what comes beyond DPP compliance: Product Passports >> Smart Products >> Smart Spaces >> Physical AI
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The session also marked the release of our new paper, led by Eliana Kuo, Co-CEO & Founder, SPIN — including an exclusive Smart Products + Smart Spaces deployment with an LVMH brand. From disconnected records to products that can be identified and located in seconds.
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The panel brought together Mauro Sampellegrini (Confindustria Moda), Alberto Uncini Manganelli (adidas), Sandro Tarchini (Cardano Foundation) and Laura Farruggia (PwC Strategy&), moderated by Lor Albrighi, Co-CEO & Founder, SPIN.
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From Product Passports to Smart Products. Last week in Milan, SPIN joined Camera Moda Fashion Trust + Fondazione Sozzani for a workshop on DPP regulation, traceability and the opportunity for Product Lifetime Value and Physical AI. spinfrequency.com/papers/fro… #DPP #PhysicalAI
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Excited to welcome Oxford University to SPIN OS Enterprise, starting with Saïd Business School connected merchandise. Powered by SPIN OS, each item becomes traceable, authentic, ownable, and ready for EU Digital Product Passport. Welcome to the Physical AI era.
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SPIN retweeted
hello world — quick update we’re turning products into nodes SPIN = tags + sensing + OS every item gets a digital identity → knows what it is → where it is → what happened to it not iot. infrastructure for physical AI mission: connect objects to intelligence #PhysicalAI
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@smartmerchai powered @Cardano Summit with on-chain merch: NFC tees, provenance + IP on chain, 3D twins, XR, and instant TAP2OWN™. We embedded TOKENTAG™ with $4K in @snek tokens—attendees won tokens by tapping tees in rock-paper-scissors battles. smartmerch.ai/about
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At NEXT IN VOGUE 2025, SMARTMERCH™ + SPIN OS brought digital craftsmanship to life with 1,000 connected totes — authenticated on-chain, paired with 3D twins, and unlocking Vogue-curated XR, drops & memories. Learn more: smartmerch.ai/about #SMARTMERCH #SPINOS #RWA #DePIN
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Phygital IP, unlocked. At #FWBFEST25 we dropped 25 on-chain Labubus: 🔹 Minted on @StellarOrg’s Soroban 🔹 Embedded with SPIN NFC chips 🔹 Paired with 3D twins + AR 🔹 Token-gated experiences, IRL & XR The future of merch is smart. #SMARTMERCH™ | Powered by @spnf_official
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Gmic. It's our final day at #FWBFest25! 🏔️ We’re out here in the mountains of Idyllwild with @smartmerchai bringing real-time games to real-life players. Stop by Linera Court to play tennis + token tag, grab free swag, and cool off with a snow cone 🍧 🏓
Linera is headed to the mountains! We’re a proud main sponsor of @FWBtweets in Idyllwild, CA, Aug 1–3. Music, tech, microchains—and maybe a free ticket? Follow this thread + read to the end for a shot at joining us under the pines. 👇🌲 #FWBFEST25
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Tap in to FEST25 with @smartmerchai Your wristband is your key to FEST! Minted on Base, access the FEST25 schedule, map, token-gated content, and collective memories of FEST25 🌟
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SPIN Token Stealth TGE Completed On Feb 12, 2025, $SPNF launched on BASE to power RWA DePIN with: • Seamless fiat & crypto transactions • Fast, low-cost microtransactions for SPIN Agents • Interoperability with Ethereum Phase 1: Institutional Access Only #SPNF #RWA #DePIN
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