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Democratizing influencer marketing shifting power to the overlooked 90% of social media users. Brands get better ROAS and people turn creativity into currency.

Los Angeles, CA
Joined November 2018
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Holiday deadlines, platform changes, and what's actually moving for Amazon, Walmart, and TikTok Shop sellers this week...we have the news...
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Every Black Friday listing has a discount. Most of them have nothing else going for them.
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Shoppers skip past a price cut when nobody they know has shown them the product. What makes yours worth stopping for?
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Follower count is the most overrated number in influencer marketing.
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Instagram now shows posts from small accounts to people who don't follow them. A creator with 2,000 followers can reach far more than 2,000 people with the right video. Are you still picking creators by follower count?
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Most product pages answer "what is it." Shoppers are trying to figure out "what's it like."
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Specs tell them the size. Someone using it on camera tells them whether it fits their life. Which one does your listing show?
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TikTok Shop did $500 million in US sales over last year's Black Friday weekend, five times what it did the year before.
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Shoppers there buy from creators, not storefronts. Is your product showing up in anyone's video this holiday season?
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Holiday shoppers aren't searching for your product name. They're searching "gifts for mom under $50."
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The creators putting together gift guides right now decide which products make the list. Is yours on anyone's?
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Black Friday is six weeks away. The content shoppers see that week has to exist before then.
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Creators need time to get the product, actually use it, and post. If you start in November, you're already behind. When are you locking in your holiday content?
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A prebiotic soda brand went from outside the top 80 in its category to number 56 in three months. Its Best Seller Rank in Grocery moved from about 99K to 40K over the same stretch.
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The difference was 180 pieces of real creator content reaching shoppers before they ever searched. Where is your category rank heading into Q4?
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Holiday ecommerce growth is forecast to come in about flat with last year. Nobody is getting carried by the season this time.
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The day after a big sale tells you more about your brand than the sale itself.
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The products that kept selling once the discount ended gave shoppers a reason to buy beyond the price. What did your numbers look like after the deal was over?
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