stack influence

Shoppers don't trust a product because of how its listing is written. They trust it because someone like them used it.

Shoppers skip past a price cut when nobody they know has shown them the product. What makes yours worth stopping for?

Every Black Friday listing has a discount. Most of them have nothing else going for them.

Instagram now shows posts from small accounts to people who don't follow them. A creator with 2,000 followers can reach far more than 2,000 people with the right video. Are you still picking creators by follower count?

Follower count is the most overrated number in influencer marketing.

Specs tell them the size. Someone using it on camera tells them whether it fits their life. Which one does your listing show?

Most product pages answer "what is it." Shoppers are trying to figure out "what's it like."